Marketing

Decoding the digital pulse: How Prof. Yaniv Dover maps the flow of information and human behavior

At the Hebrew University Business School, Dover combines data science, psychology, and physics to reveal how information spreads online, shaping interactions, decisions, and modern markets.

PROF. YANIV DOVER brings physics-based thinking to the social sciences
Prof. Yaniv Dover, Associate Professor of Marketing and Vice Dean for Research at the Hebrew University Business School

Patterns of influence: Inside Prof. Yaniv Dover’s physics-inspired view of marketing

(Illustrative) An infant crawling.

US babycare brand under fire for sexualising children in viral marketing campaign

.Most e-commerce returns stem from guessing; personalized marketing builds shopper confidence.

Furkat Kasimov’s fix for e-commerce returns: Sell confidence, not guesswork


NEW CONCEPT in Or Yehuda: Prime apartments in a coveted locale

Oron Real Estate's Project offers prime living in Or Yehuda, a stone's throw from Tel Aviv, boasting unique design and convenience to key amenities.


Upstep CEO Urges American Investors: Empower Israel's Economy for Mutual Success

 Limor Katz CEO of Upstep

Surge in demand for freelancers in marketing amid layoffs

The return-to-office (RTO) policy of companies is also generating conflicting views among marketing professionals.

 Businesswoman sitting on her desk in an office (illustrative).

25 ViZionaries: Jonatan Urich - No. 3

Meet the strategic consultant advising Prime Minister Benjamin Netanyahu.

 Jonatan Ulrich.

L’Oréal completes acquisition of Aēsop, prestigious Australian luxury beauty brand


Best Affiliate Marketing Books Reviews for 2024

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 High Ticket Affiliate Programs

Twitter blue bird has flown, the X logo is here

On Monday, a stylized white X on a black background became the new logo on Twitter's website, though the blue bird was still seen on the mobile app.

 The new logo of Twitter is displayed on an iPhone in Galway, Ireland July 24, 2023.

'Barbie' buzz likely just a flash in the pan for toymaker Mattel

Barbie's highly successful box office sales may not translate into toy sales for Mattel.

 Margot Robbie and Ryan Gosling attend the European premiere of "Barbie" in London, Britain July 12, 2023.