If one data point was needed to understand just how much AI is changing the labor market, Fiverr provides it in numbers that are hard to ignore: The global demand for freelancers with expertise in Claude Code surged by 938%. In Israel, the jump is much sharper – 2,267% within just half a year, about 2.5 times higher compared to the global average.
Fiverr's Business Trends Index for 2026, based on millions of searches conducted on the platform between November 2025 and April 2026, points to a clear shift: Businesses are no longer just looking for employees or freelancers who "understand AI," but experts who know how to turn new tools into workflows, automations, AI agents, product development, and faster launches. In other words: AI is no longer just a tool for experimentation. It is becoming a profession, a service, and a tangible business demand.
Israel adapts faster
The most prominent figure in Israel is the 2,267% surge in searches for development using Claude Code – A rate significantly higher than the global average. Alongside it, sharp increases were also recorded in AI-based content fields: Searches for AI UGC rose by 1,900%, and demand for promotional videos for SaaS products surged by 1,350%.
The meaning is clear: Software companies, startups, and digital businesses in Israel are increasingly using freelancers to quickly generate marketing content, product videos, and digital assets that explain complex products in a simple and effective way.
Not just code: Also design and gaming
Even though AI is at the center of the index, the data shows that demand in Israel is also expanding into other fields. User experience and user interface design, UI/UX, recorded a 1,400% increase; the field of architectural and engineering plans surged by 1,767%; and game development in Roblox rose by 1,133%.
The common denominator for all these fields is not only the rapid adoption of new technologies, but demand for professionals who know how to turn them into tangible deliverables: Code, video, an interface, a plan, or a game.
<br>Businesses look for those who will make AI work
On a global level, Fiverr identifies a transition from the phase of AI enthusiasm to the execution phase. The demand for freelancers in fields complementary to development using Claude Code rose by 125%, among other things around tools like n8n AI Automation, which connect applications, systems, and AI models into automated workflows.
Concurrently, a 61% increase was recorded in searches for Vibe Coding services and a 49% increase in searches for AI-based voice agents. Meaning, businesses are no longer content with just testing the new tools. They are looking for whoever knows how to build solutions through them that actually work.
<br>The surprise: AI grows first and foremost in content
Even though the discourse surrounding AI usually focuses on software development, data, and automation, the Fiverr index reveals that the fastest growth in AI services actually comes from the video and animation fields: An increase of 278%, compared to 94% in software development and technology, 62% in digital marketing, and only 3% in data and analytics.
For many businesses, the immediate value of AI is found in what the customers actually see: Videos, advertisements, social media content, product demonstrations, and marketing assets.
And yet, even here, humans do not disappear from the picture. Searches for AI UGC Video Ads surged by 265% and searches for AI Video Ads rose by 63%, but concurrently, an increase was also recorded in the demand for video editing: 36% more searches for video editing and 27% more searches for short-form video editing.
AI might generate faster, but humans are still required in order to edit, sharpen, tell a story, and turn the content into something that truly works.