Marketing

Patterns of influence: Inside Prof. Yaniv Dover’s physics-inspired view of marketing

WATCH: The Scholar - Insights from the Faculty of the Hebrew University Business School. In conversation with Professor Yaniv Dover, hosted by Maor Zaguri, Acclaimed Israeli Director.

Professor Yaniv Dover speaks with Maor Zaguri
(Illustrative) An infant crawling.

US babycare brand under fire for sexualising children in viral marketing campaign

.Most e-commerce returns stem from guessing; personalized marketing builds shopper confidence.

Furkat Kasimov’s fix for e-commerce returns: Sell confidence, not guesswork

Modern marketing succeeds by earning trust through authentic engagement.

Why major brands are tearing up the traditional PR playbook


Ofer Malls launches hybrid mall: Ofer Ramat Aviv Online Mall


Israeli grocer Rami Levy gives himself and his daughter major salary raises

Rami Levy calls a shareholders meeting to approve a 42.5% raise for his daughter, the company's deputy marketing manager, while many workers make minimum wage or volunteer.

Rami Levy

Top 5 Local SEO Services: Custom Strategies for Market Success


Top 5 Best Amazon FBA Automation Services: Boost Efficiency Now


Tasa Sweets House to open boutique stores


Israeli company Upstep tops US insoles industry

Israeli insole start-up Upstep was the highest-rated insole company in the US in 2023 in the field of customized insoles, an internal market survey found.

 Limor Katz, CEO of Upstep.

Tiv Taam donates NIS 323.86M to aid victims of hostilities' rehabilitation


Tiv Taam's Savyon Junction flagship: NIS 12 Million investment

The new branch covers an area of 1,400 square meters and will also operate on Saturdays and holidays.


Tiv Ta'am, Israco open new logistics center


NEW CONCEPT in Or Yehuda: Prime apartments in a coveted locale

Oron Real Estate's Project offers prime living in Or Yehuda, a stone's throw from Tel Aviv, boasting unique design and convenience to key amenities.