Marketing
Decoding the digital pulse: How Prof. Yaniv Dover maps the flow of information and human behavior
At the Hebrew University Business School, Dover combines data science, psychology, and physics to reveal how information spreads online, shaping interactions, decisions, and modern markets.
Patterns of influence: Inside Prof. Yaniv Dover’s physics-inspired view of marketing
US babycare brand under fire for sexualising children in viral marketing campaign
Furkat Kasimov’s fix for e-commerce returns: Sell confidence, not guesswork
Experts upset as free Barbies given to UK primary schools to teach social skills
The initiative raises questions about whether companies should be able to freely market their products in schools.
What makes a brand successful? – study
Slogans that are shorter, while more liked, are easier for consumers to forget.
The A Brand to market hair growth supplement at JR Duty Free
Just one small change can give your home a whole new atmosphere
Adding a line or lines on furniture items, doors and sometimes even on the wall can completely change the ambiance, even if it's a minimalist change.
How can we connect Israel and the next generation in the digital era? - opinion
The Ethical Tribing strategy to connect Israel and the next generation is rooted in marketing and the use of social media.
L’Oréal Israel announces Brandstorm challenge winners
Manischewitz introduces Spam Gefilte fish
In anticipation of Passover, Manischewitz is introducing gefilte fish packed in cans like SPAM. Or is it?
Google Pixel 7 review: Check out this flagship-grade device without the hefty price tag!
Dreaming about starting a business? Before you do anything, focus on marketing
Having a good product or service to sell is not enough - marketing capabilities are critical for establishing ventures in a dynamic environment.
Why is TikTok so popular in Israel?
A recent survey found that 67% of TikTok users report discovering a new brand or product through the app, and TikTik videos were the third most credited driver of consumer purchases.
