Marketing
Decoding the digital pulse: How Prof. Yaniv Dover maps the flow of information and human behavior
At the Hebrew University Business School, Dover combines data science, psychology, and physics to reveal how information spreads online, shaping interactions, decisions, and modern markets.
Patterns of influence: Inside Prof. Yaniv Dover’s physics-inspired view of marketing
US babycare brand under fire for sexualising children in viral marketing campaign
Furkat Kasimov’s fix for e-commerce returns: Sell confidence, not guesswork
Israelis can now add themselves to the telemarketer 'no-caller list'
Sick of spam calls from telemarketers? If you live in Israel, you may be able to effectively block them out for good.
AI marketing start-up AutoLeadStar is helping small businesses fight corporate monopolies
CEO Aharon Horwitz is dedicated to promoting social impact through business; AutoLeadStar aims to do so by aiding local car dealerships.
Well4Tech is seeking a second batch of promising health-tech startups
The Connecticut-based program aims to supply startups with networking and market expansion tools.
Women Entrepreneur Feature: Meet Michelle Taite
Taite will be interviewed on July 26 at the Women's Entrepreneurship Summit.
How to be the best at marketing your business - interview
Capitolis, a Fin-Tech company, is backed by world-class venture capital firms and is used by more than 100 financial institutions. Meet the new global CMO, Alicia Tillman.
Personalized material: See you in print
Bank Hapoalim appoints Yigal Barkat as VP of Marketing
After serving in various senior marketing positions, Yigal Barkat has been appointed as VP of marketing at Bank Hapoalim.
Asaf Azulay becomes new marketing VP at Team8
Azulay had previously served as the Chief Marketing Officer at Bank Hapoalim.
Mul-T-Lock launches new branding strategy
The new branding strategy includes a unified logo, new names, an updated color scheme and redesigned packaging.
Israeli sales demo platform Walnut raises $35 million in funding round
The company has grown 700% since its previous round and intends to use the capital to develop its product and expand its Israel, Europe, and US offices.
