Cosmetics

Egoz Hakfar launches chop stick premium Asian series in Israel

Egoz Hakfar CEO brings noodles, sauces and Asian ingredients for NIS 4.80–27. Also: ASICS 20g running shoes, Molecule 01 perfume, biotech PDRN series, spring fabric softener, and more.

Chop Stick Egoz Hakfar.
Biofor founder Dr. Ronit Segev: "We're giving professionals the ability to think scientifically about what they’re doing."

Skin deep and far beyond: Dr. Ronit Segev’s long game in professional skincare

B:Lab

Matcha arrives in skincare: The Korean cosmetics brand lands in Israel

H&M

It’s not that we need these shoes, it’s that daylight saving time forced us


August is behind us, and it’s time to restart the skin after everything we did to it

Summer left its mark – too much sun, sweat, and pollution weighing on our skin. With autumn on the way, it’s the perfect moment to restore, refresh, and bring the skin back into balance.

Products that will do the job for you

Brand news: Jewelry for lovers and a scent from Venice

Kylie Jenner does it again, the expanding clinic, from springs to skin, the winning trio celebrates, the winning concealer, Japan as inspiration, chocolate for lovers, not just a hamburger, and more.

Supple kiss lip glaze

The soul friends who founded an iconic brand in Paris – and now it’s in Israel

Brand news: The makeup brand creating buzz, the perfect makeup removal, kitchen tools that make you want to cook, the pizza making Aliyah, a morning by the sea, and many more.

NYX Professional Makeup

7 items we loved this week

We couldn’t resist: We found shorts like Zoë Kravitz’s for just NIS 79.

Terminal X

Anne Zivi to lead a major NIS 3-million campaign for French cosmetics brand

The social media personality has been chosen to lead the launch of the French brand URIAGE in Israel - and this massive budget makes her one of the highest-paid ambassadors in the cosmetics industry.

Anne Zivi, URIAGE Ambassador

The French brand known across Europe is finally arriving in Israel

Dr. Samuelov launches the French brand URIAGE in Israel with a NIS 3 million campaign. With 30 years of expertise, it uses Alps thermal water rich in minerals and is backed by 17 patents.

The French dermo-cosmetic brand URIAGE

A product for nail recovery after gel polish removal

Many women in Israel are stopping the use of gel polish and require nail recovery. A new product offers to help them, at home and at an affordable price.

 essie

Tomato, banana, and peanut butter: Skincare products with supermarket shopping list ingredients

Everything you need to know about the most fascinating trend in the beauty world, plus some recommended products.

 Cosmetic products with unique ingredients

7 items we loved this week

We're back to routine and have already managed to refill our shopping cart: A top and skirt-shorts set from Alo Yoga featuring a touch of the new light blue shade, and 6 more new items.

 New items we loved this week

Khloé Kardashian details her cosmetic procedures in response to speculation

She confirmed she's had a nose job, fillers, Botox, and laser treatments, and denied undergoing a facelift or neck lift.

 Khloé Kardashian details her cosmetic procedures in response to speculation.