Cosmetics
Egoz Hakfar launches chop stick premium Asian series in Israel
Egoz Hakfar CEO brings noodles, sauces and Asian ingredients for NIS 4.80–27. Also: ASICS 20g running shoes, Molecule 01 perfume, biotech PDRN series, spring fabric softener, and more.
Skin deep and far beyond: Dr. Ronit Segev’s long game in professional skincare
Matcha arrives in skincare: The Korean cosmetics brand lands in Israel
It’s not that we need these shoes, it’s that daylight saving time forced us
Makeup setting spray that dries within 3 seconds
Double the amount, lightweight feel and a promise of up to 36-hour hold even in heat and humidity.
IL MAKIAGE launches foundation with 50 shades and artificial intelligence
Luminous Foundation offers customization through an AI-based Quiz at NIS 289. Alongside it, nine more new products – from magic dishwasher capsules to new bags by designer Noam Hazan.
Even if we have to sell a kidney, this bag will be in our closet
The smooth, chocolatey suede bag by Studio Toledano has captured our hearts. Here are all the details plus six more items that we loved this week.
Come get your makeup done for free: NYX opens pop-up spaces across the country
The makeup brand will open 4 experiential spaces in major shopping centers starting this week. Product trials, an on-site makeup artist, and a DJ. The first 50 visitors each day will receive a gift.
Brand news: Evolution of a brand and AI in the service of beauty
Raspberry secret, decades of victory, riders and merging, diamonds for the face, the model you won’t meet, the power of serum, and a royal breakfast in Jaffa.
We won’t stop trying: We came to lift, because the wedge won’t do it on its own
You can’t stop time, but we keep trying. In the meantime, the shelves are filling up with new products that promise to work miracles on facial skin. We tested them.
Clarins launches innovative two-phase serum with vitamin C and glycolic acid
Multi Active Glow Serum combines stabilized Vitamin C and glycolic acid in a two-phase formula. Alongside it, nine more new products—from Doritos Curry Coconut to a combined microwave oven.
Limited beauty edition in honor of Hello Kitty’s 50th birthday
Makeup brushes, a bag, a clip, and a tabletop mirror designed with the Japanese icon: A festive capsule collection combining nostalgia, design, and everyday functionality.
Brand news: Demi Moore’s new role and who is the woman in red?
Tom Ford’s new creation, the activist ambassador, the most Japanese rooftop in Israel, oils for little ones, a trip to the orchard, a Mexican vibe, and the return of the checkers game.
Shiseido’s new treatment promises clinic results – at home
The Japanese brand launches a product with a special applicator and 18 micro-points that mimic professional aesthetic treatments. We examined the technology behind it and who it’s suitable for.
