Cosmetics

Matcha arrives in skincare: The Korean cosmetics brand lands in Israel

The matcha trend makes a leap from the cup to facial skin with a new cleansing product line that promises balance, soothing and protection for the skin.

B:Lab
H&M

It’s not that we need these shoes, it’s that daylight saving time forced us

"The pop-up in Ramat Aviv is a great opportunity to present it for the first time and meet our audience up close"

Bar Refaeli opens a store in the most sought-after location

PUPA Milano

Brand news: On the connection between lipstick and war


7 items we loved this week

War or no war, we continue to focus on what we are good at: Shopping. A spring dress with a dash of cautious optimism, cat-frame sunglasses, a purplish oversized sweatshirt, and more.

Castro

The famous brow brand arrives in Israel: Benefit lands in the Be Pharm chain

Be Pharm will soon launch Benefit products in its stores, website, and app. The global brand, known for brow and lash products, strengthens the chain’s growing beauty offering.

Benefit Beauty Brand at Be Pharm.

SHISEIDO launches the brand’s most powerful treatment yet at NIS 550

Vital Perfection uses pure retinol with results in a week – 97% saw fewer wrinkles. Also: Herbalife Korean skincare, limited Nespresso capsules, new Givenchy perfume, and more.

Shiseido VITAL PERFECTION INTENSIVE WRINKLESPOT TREATMENT A+.

I tried the new serum by Keren Bartov and came back surprised

The promise of regenerative technology that communicates with skin cells and not only blurs signs intrigued me. So I decided to check whether this was just another trend, or a real change.

ExoVive by Keren Bartov

An Israeli haircare brand with a French accent

From Arad to Paris, OLIE'RE PARIS is quietly building a premium name in professional-grade haircare rooted in science, shaped by local identity, and expanding beyond Israel’s borders.

OLIE'RE PARIS believes Israeli consumers are increasingly willing to invest in quality.

Shopping for the soul: A chic transitional knit and a Chanel body oil

The weather managed to confuse us, but we quickly got back on track: A short knit in a creamy shade for the coming days, a mask for redness, and 5 more items we loves this week.

Chanel

If you’re going to be stuck in a secure room, at least do it with the perfect Korean products

The finest Korean products have arrived in Israel, we tested them, and believe us, these are exactly what you need urgently during a ceasefire.

Eden Fines sticks to a beauty routine

Brand news: The closest to Kaia Gerber, Cindy Crawford’s daughter

The giant from Japan, a gender fragrance, anti-aging wonders, what Sumo is doing in Holon, who landed from France and the upper space.

NARS

Makeup setting spray that dries within 3 seconds

Double the amount, lightweight feel and a promise of up to 36-hour hold even in heat and humidity.

L’Oréal Paris

IL MAKIAGE launches foundation with 50 shades and artificial intelligence

Luminous Foundation offers customization through an AI-based Quiz at NIS 289. Alongside it, nine more new products – from magic dishwasher capsules to new bags by designer Noam Hazan.

Luminous Foundation by IL MAKIAGE