Cosmetics

Egoz Hakfar launches chop stick premium Asian series in Israel

Egoz Hakfar CEO brings noodles, sauces and Asian ingredients for NIS 4.80–27. Also: ASICS 20g running shoes, Molecule 01 perfume, biotech PDRN series, spring fabric softener, and more.

Chop Stick Egoz Hakfar.
Biofor founder Dr. Ronit Segev: "We're giving professionals the ability to think scientifically about what they’re doing."

Skin deep and far beyond: Dr. Ronit Segev’s long game in professional skincare

B:Lab

Matcha arrives in skincare: The Korean cosmetics brand lands in Israel

H&M

It’s not that we need these shoes, it’s that daylight saving time forced us


Bar Refaeli opens a store in the most sought-after location

After the pop-up experience at the duty free, Livelle, the skincare brand of Bar and Dor Refaeli, is opening its doors at Ofer Ramat Aviv Mall for a limited time. All the details.

"The pop-up in Ramat Aviv is a great opportunity to present it for the first time and meet our audience up close"

Brand news: On the connection between lipstick and war

Have you heard of the lipstick index? The return of the mask, SOS treatments for facial skin at home, a Parisian scent in Israel, when labneh meets zhug, and the Far East comes closer.

PUPA Milano

7 items we loved this week

War or no war, we continue to focus on what we are good at: Shopping. A spring dress with a dash of cautious optimism, cat-frame sunglasses, a purplish oversized sweatshirt, and more.

Castro

The famous brow brand arrives in Israel: Benefit lands in the Be Pharm chain

Be Pharm will soon launch Benefit products in its stores, website, and app. The global brand, known for brow and lash products, strengthens the chain’s growing beauty offering.

Benefit Beauty Brand at Be Pharm.

SHISEIDO launches the brand’s most powerful treatment yet at NIS 550

Vital Perfection uses pure retinol with results in a week – 97% saw fewer wrinkles. Also: Herbalife Korean skincare, limited Nespresso capsules, new Givenchy perfume, and more.

Shiseido VITAL PERFECTION INTENSIVE WRINKLESPOT TREATMENT A+.

I tried the new serum by Keren Bartov and came back surprised

The promise of regenerative technology that communicates with skin cells and not only blurs signs intrigued me. So I decided to check whether this was just another trend, or a real change.

ExoVive by Keren Bartov

An Israeli haircare brand with a French accent

From Arad to Paris, OLIE'RE PARIS is quietly building a premium name in professional-grade haircare rooted in science, shaped by local identity, and expanding beyond Israel’s borders.

OLIE'RE PARIS believes Israeli consumers are increasingly willing to invest in quality.

Shopping for the soul: A chic transitional knit and a Chanel body oil

The weather managed to confuse us, but we quickly got back on track: A short knit in a creamy shade for the coming days, a mask for redness, and 5 more items we loves this week.

Chanel

If you’re going to be stuck in a secure room, at least do it with the perfect Korean products

The finest Korean products have arrived in Israel, we tested them, and believe us, these are exactly what you need urgently during a ceasefire.

Eden Fines sticks to a beauty routine

Brand news: The closest to Kaia Gerber, Cindy Crawford’s daughter

The giant from Japan, a gender fragrance, anti-aging wonders, what Sumo is doing in Holon, who landed from France and the upper space.

NARS