Cosmetics
L’Oréal Israel launches refill campaign with Super-Pharm for International Refill Day
The campaign includes online discounts, pop-up complexes in Tel Aviv and Haifa, and a Kantar survey showing Israeli consumers are most motivated by savings.
A new mascara promises lifted and curled lashes for up to 24 hours
A moisturizing cream series that promises freshness even on the hottest days
Summer glow: A new bronzer stick
Neta Alchimister launches the first clear stick in Israel
BYNETA by Neta Alchimister launches the first clear protection stick of its kind in Israel. This week also: Aanti-aging cream, perfumes in cocktail cans, and a 2-in-1 product from L’Oréal.
Luxurious care oil in roll-on design and radiant lip oil in limited edition
This week in skincare: a luxurious oil in a convenient roll-on design with 7 botanical oils, radiant lip oil in a limited edition, a kit to strengthen the body during stress, and more.
Brand news: About men, women and a family combo
Not for men only, heritage as inspiration, blue-and-white wines, hot eye shadows, fragrant beads, for men only, the texture that matters, glow in a box, and a small gift with great meaning.
August is behind us, and it’s time to restart the skin after everything we did to it
Summer left its mark – too much sun, sweat, and pollution weighing on our skin. With autumn on the way, it’s the perfect moment to restore, refresh, and bring the skin back into balance.
Brand news: Jewelry for lovers and a scent from Venice
Kylie Jenner does it again, the expanding clinic, from springs to skin, the winning trio celebrates, the winning concealer, Japan as inspiration, chocolate for lovers, not just a hamburger, and more.
The soul friends who founded an iconic brand in Paris – and now it’s in Israel
Brand news: The makeup brand creating buzz, the perfect makeup removal, kitchen tools that make you want to cook, the pizza making Aliyah, a morning by the sea, and many more.
7 items we loved this week
We couldn’t resist: We found shorts like Zoë Kravitz’s for just NIS 79.
Anne Zivi to lead a major NIS 3-million campaign for French cosmetics brand
The social media personality has been chosen to lead the launch of the French brand URIAGE in Israel - and this massive budget makes her one of the highest-paid ambassadors in the cosmetics industry.
The French brand known across Europe is finally arriving in Israel
Dr. Samuelov launches the French brand URIAGE in Israel with a NIS 3 million campaign. With 30 years of expertise, it uses Alps thermal water rich in minerals and is backed by 17 patents.
A product for nail recovery after gel polish removal
Many women in Israel are stopping the use of gel polish and require nail recovery. A new product offers to help them, at home and at an affordable price.
