Cosmetics

Egoz Hakfar launches chop stick premium Asian series in Israel

Egoz Hakfar CEO brings noodles, sauces and Asian ingredients for NIS 4.80–27. Also: ASICS 20g running shoes, Molecule 01 perfume, biotech PDRN series, spring fabric softener, and more.

Chop Stick Egoz Hakfar.
Biofor founder Dr. Ronit Segev: "We're giving professionals the ability to think scientifically about what they’re doing."

Skin deep and far beyond: Dr. Ronit Segev’s long game in professional skincare

B:Lab

Matcha arrives in skincare: The Korean cosmetics brand lands in Israel

H&M

It’s not that we need these shoes, it’s that daylight saving time forced us


Sara Kori’s T-shirt and a diamond choker for almost nothing

We found a necklace set with sparkling crystals and a reddish heart at the center that will elevate any basic look, and 6 more items that we loved this week.

 Pilpeled & Sara Kori T-shirt

The facial treatment that will leave you asking: "Why do I deserve all this goodness?"

A human touch that works magic on puffy eyes, an invigorating facial treatment for men in a luxurious location and a treatment focused on sculpting the lower third of the face and neck.

 Clarins Spa, Elkonin Hotel

New home deals and products

New home deals & products: Montessori-inspired kids’ furniture, holiday appliance discounts, pet care line, lighting & home upgrades for Passover.

 Etzmaleh, Montessori-inspired library

A product line for pigmentation treatment

The dermo-cosmetic brand La Roche-Posay is launching a series of products with a special technology for effective treatment of pigmentation spots.

 Pigmentation treatment

Ahead of International Women's Day: These are the 4 skincare products you must know

International Women's Day is the perfect time to give yourself a moment of indulgent skincare. If you're looking for high-quality skincare products, BODY SHOP offers a wide range of products.

 International Women's Day 2025

The best perfume of the year and the perfect lipstick

We tested the newest and most promising products—from foundation that stays put for 24 hours to the perfume that immediately makes you want to grab another bottle because it’s just that good.

 M.A.C

Trend: Anti-aging treatments at a young age. How did we not know this before?

Aesthetic treatments, once reserved for older ages, have long become the domain of people in their 20s and 30s—yes, those who still don’t have a single wrinkle on their face.

 Once the skin begins to wrinkle, dynamic expression lines form, this is exactly the time to start treating them

Top five lotions in Israel of 2025

The following list is made up of the best-rated lotions of those I’ve tested (and one that isn’t really a lotion) based on the criteria of texture, application, and moisturization.

 Applying hand lotion

Lilit Cosmetics expands: Two new luxury stores in Ayalon Mall

The chain is launching a third BEYONDSKIN store and an eighth NARS store with an investment of NIS 3.5 million. The stores will cover an area of 150 square meters.

Lilit Cosmetics' two new stores in Ayalon Mall

The incredible benefits of the black snail ampoule everyone is talking about

Dr.G is a Korean brand that offers a unique combination of science, nature, and simplicity, with products designed to meet your skin's real needs.

 Illustration: Black snail