Beauty

New mascara that promises dramatic length

The makeup brand L'Oréal Paris is launching a new mascara that promises to lengthen lashes by up to 5 millimeters and create a defined and lifted look.

L'Oréal Paris
Chop Stick Egoz Hakfar.

Egoz Hakfar launches chop stick premium Asian series in Israel

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The Korean device that conquered Instagram – and Hailey Bieber’s face too

Maybelline New York's Grippy Primer Serum

A primer serum that promises makeup that lasts for 24 hours


Beauty gifts so good you’ll want to keep them for yourself

We’ve put together a respectable list, carefully checked, of holiday gifts you’ll want to buy for others and then, oops, forget at home and keep for yourself.

Beauty gift sets for Rosh Hashanah

Iron Dome of hairs: A technological revolution in the beauty industry

Epilaser by Israel’s Epilady is a breakthrough hair removal device, paving the way for advances in self-care, from pigmentation to tattoo removal - innovation after decades of stagnation.

Epilaser: “A Computer in Every Sense” (Photo: PR)

Sephora cuts ties with Huda Kattan, cites viral antisemitic video from TikTok

Kattan posted a video in July promoting an antisemitic conspiracy theory blaming Israel for nearly every major catastrophe of the last century to her 1.7 million TikTok followers.

Huda Kattan attends the Sephora x Huda Beauty – Pink vs Peach KSA at Sidra Arts on January 16, 2024 in Riyadh, Saudi Arabia.

Does facial hair thicken after shaving or plucking?

Facial hair is an embarrassing and unpleasant problem for many women, some of whom choose to pluck, shave, or do laser removal. So what is actually better, and can hair really disappear forever?

A woman plucks facial hair with tweezers

New men's grooming products: Innovative shaving machine to special summer soap

Summer is at its peak and reinforcements join the grooming routine: Innovative WAHL machine, L'Oréal acne-fighting series, new AX deodorant, and advanced sunscreens priced between NIS 18-499.

WAHL haircut and shaving machine, Hamilton

Anne Zivi to lead a major NIS 3-million campaign for French cosmetics brand

The social media personality has been chosen to lead the launch of the French brand URIAGE in Israel - and this massive budget makes her one of the highest-paid ambassadors in the cosmetics industry.

Anne Zivi, URIAGE Ambassador

Ancient rice water haircare secret gains global popularity

Rice water is rich in starch, amino acids, antioxidants, minerals like calcium and zinc, and vitamins from group B and E, which feed the hair follicles.

Ancient rice water haircare secret gains global popularity. Illustration.

3 at-home beauty devices that will make your life easier

Three testers tried out some of the at-home devices the beauty category has to offer and came back with conclusions.

A variety of interchangeable heads

Melanie Shiraz wins Miss Universe Israel 2025 crown, vows to use platform for meaningful change

The 26-year-old is already coordinating with Jewish orgs. "I didn't enter this competition just to wear a crown—I did it because I believe in the power of this platform to create real impact."

 Melanie Shiraz is crowned at Miss Universe Israel 2025.

Tomato, banana, and peanut butter: Skincare products with supermarket shopping list ingredients

Everything you need to know about the most fascinating trend in the beauty world, plus some recommended products.

 Cosmetic products with unique ingredients