Factory 54 Beauty launches the L'OBJET design house – the beauty products chain launches the L'OBJET brand straight from boutique stores in New York, Paris and London. The brand was founded by designer Elad Yifrach and focuses on luxurious fragrances, home décor and decorative furniture. The designs draw inspiration from various cultures and artists and are handmade using premium materials such as porcelain and 24K gold. The brand was established in 2005 in Beverly Hills and has established its status as a leader in the lifestyle industry. The collection includes unique items such as a porcelain lip-shaped incense holder inspired by Paris 1969. The products are available on the Factory 54 website and at the store in Glilot. Recommended price: NIS 10,975–NIS 310.
PUPA MILANO launches the Vamp! Marker Duo – a dual-sided lip pen combining a lip marker for a matte finish and an oil-gloss for shine. The long-lasting formula is based on pigments with chlorophyll and vitamin E, and each side can be used separately or combined. Comes in an elegant chargeable box and in three shades: Watery nude, grapefruit, and coral jelly. Recommended price: NIS 99–NIS 60.
The eco-vegan brand TAKE ME HOME launches a special series of care products for babies and conscious development. The series includes bubbly shampoo, moisture lotion and softness bath, vegan almond oil, concentration balm and sensory enrichment. The products have undergone dermatological tests and include natural care ingredients including the baby’s various needs, at the end of their routines, protection and purity. The series brings the skin closer to natural balance without compromising on safety, with hypoallergenic formulas and clean ingredients, also suitable as part of kitchen-safe routines. The series includes bubble bath, massage oil and cream, soothing lotion and body cream. Available at Super-Pharm and online. Recommended price: NIS 34.90–NIS 24.90.
Angel Bakery launches “Pita PRO” – a whole-grain pita made from whole-wheat flour with a high protein content of 40%, with no added sugar. Made from 100% whole-wheat flour and launching a pita with pumpkin seeds, soy, red lentils and oats. Each box contains 6 units, can be frozen, and stored at room temperature. The product is suitable for vegetarians, vegans, and high-protein diets. Recommended price: NIS 24.90–NIS 17.90.
The Japanese skincare brand SHISEIDO launches: Vital Perfection Uplifting & Firming Advanced Eye Cream – a powerful eye cream with retinol adapted to East Asian skin. The product contains advanced technologies including Retinol ACE for retinol stabilization, vegan SafflowerRED for skin renewal, and ReNeura RED for enhancing skin cell activity. The cream helps firm and lift, reduces wrinkles, and gives a youthful appearance. Available in 15 ml. Recommended price: NIS 460.
The trendy lifestyle brand MILUCCA expands its product line and launches the LOVE LETTER – EAU DE PARFUM. The perfume contains top notes of pear and coconut, heart notes of jasmine and amber, and base notes of wood and musk. The product comes in a 100 ml size and is part of the new approach reflecting the brand’s aesthetic and minimalist line, suitable for daily use. The perfume is available for purchase online and at Super-Pharm. Recommended price: NIS 100.
SACARA launches: Shower & Soul Collection – the American beauty brand launches a body-care collection based on 15% refined shea butter, almond oil, and mineral water from 83 minerals. The collection includes body and hair care products in scents of lilac ribs, no air, sour, and Dr. Watson. Available in various sizes and products. Recommended price: NIS 45–NIS 15.
A sweet fragrance that comes in a brush: April launches Lactonic – Scentologia launches a sweet and indulgent fragrance in the Israeli market. The product features an aroma of hot chocolate with notes of caramel, coffee, cinnamon, roses, vanilla and patchouli. The bottle is designed in a minimalist style and comes in 100 ml. Recommended price: NIS 860.
Laline, the international body- and mind-care chain, launches the Winter 2025–26 collection: The collection offers a variety of quality care products with warm and pampering scents including lotions, oils, liquid soaps, indulgent creams and more. The products are suitable for treating dry skin and provide a feeling of softness and moisture. The collection is available at all chain branches and online. Recommended price: NIS 179.90–NIS 39.90.
The care and perfume chain APRIL presents exclusively in Israel the Barènia Eau de Parfum by Hermès, curated by perfumer Christine Nagel. The new perfume combines warm notes, develops on the skin like natural leather, and blends warmth with subtle elegance, geographical Parisian inspiration, finesse and luxurious scents. The product is influenced by stages of leather tanning and is based on the principle of “skin-on-skin.” Recommended price: NIS 740.
