Consumerism

Hever announced a "men only" event – and backed down within hours

The consumer club for career military personnel planned to produce a giant viewing event for men only, and sparked a storm.

Messi and the players of the Argentina national team
The World Cup has far-reaching effects on the national mood

The businesses that will make a killing in the World Cup, and those that will take a hit

A shopping mall

Whining about the cost of living, continuing to wear Nike and Adidas

Gai Beach Water Park

Israeli families could save hundreds on summer attractions, price check finds


Schestowitz brings the best–selling matcha brand in the UK to Israel

Schestowitz has obtained the franchise for PerfectTed and will attempt to transform Japanese tea powder from a niche health trend into an everyday beverage in retail chains and coffee shops.

Schestowitz brings the best–selling matcha brand PerfectTed to Israel

Brand news: The strong brand celebrating a decade and the hot trend gaining momentum

The brand erasing borders, a nail polish for stars, applying makeup like professionals, Mickey Mouse at home, a spicy experience, chocolate as inspiration.

Michael Kors

Arnicare from CTS MD for the relief of muscle and joint pain

Two products based on the arnica plant and containing active ingredients designed to assist in relieving muscle pain, bruises, sprains, and joint pain.

Arnicare from CTS MD for the relief of muscle and joint pain

Our fashionable shopping cart for this week

Jelly slides that everyone must have, a deodorant that lasts for long hours even in the harshest heat, a satin skirt in a special shade, and four more items we loved this week.

ROJA

Not just a liquor store: The new branch of Hayevuan trying to change the experience

The new branch of Hayevuan chain in the London Minister complex combines a liquor store with a boutique deli and a seating area.

Hayevuan store in Tel Aviv

A new duty free shop has opened in Israel

The renovated James Richardson store at the Jordan River Crossing has opened following a full renovation with new departments, niche brands, travel-size products, and club benefits.

The renovated James Richardson store at the Jordan River Crossing

Boom network continues to expand: The 20th branch opens in Ofakim

Hundreds of residents arrived for the opening of the new branch of the Boom network in the new business district in the city of Ofakim.

Boom network continues to expand: The 20th branch opens in Ofakim

Brand news: Who landed from Brazil and a 360-degree fashion experience

Brand worlds connecting, underwear hits the street, smooth and safe, a nocturnal scent, light for the face, and when Italy arrives in Israel.

PUMA

Super-Pharm launches new Korean brand B:Lab with matcha soap

Korean skincare brand B:Lab launches balanced formulas at NIS 39.90–49.90. Also: Romantic magnetic bow clips, Hawaii’s Magic Garden, Lierac’s new serum, and Caribbean Tropical.

B:Lab.

Israel pharmacy market “big bang”? Sapir Group enters with pharm plus as a game-changing player

Sapir Group enters Israel pharmacy market with pharm plus, promising broader shopping experience, professional variety and competitive prices. The key question is not just launch prices.

Pharm Plus from the Sapir Group.