Consumerism

Good news for beauty lovers: Be Pharm brings rare beauty to Israel

The best shopping recommendations for religious Israelis.

Rare Beauty products displayed as the Selena Gomez-founded cosmetics brand launches in Israel through the Be Pharm chain.
A woman using a laptop to shop online

AI-driven search surges: Consumers shift to buying in chat

An iron sculpture symbolizing love, hope, healing, and the power of human connection.

Tu B'Av with meaning: Art, love, and more special recommendations for the holiday

Supermarket cheese shelves, June 18, 2026

Cottage cheese crisis expands to white cheese


Brand news: An Italian Hanukkah, Japanese bubbles, and a pink comeback

The return of the pearl, the photographer who crossed boundaries, global jewelry, a scent of luxury, the spiciest collab, and the doughnuts you won’t want to miss.

A fashionable photographer

Need help? Five recommended smartphones under NIS 2,000

We’ve gathered five recently launched smartphones under NIS 2,000 that offer excellent specifications and great value for money.

Smartphones in the store

Brand news: The brand that returned to Israel, and the chain celebrating 11

The technology that preserves youthful skin, the sea as inspiration, coveted perfumes, a menu you won’t want to miss, running all the way from Spain, and more.

ATOM

The supermarket chain enters the world of delicatessens

The am:pm chain is launching Delicatizi – a new product line that includes fresh pastas, unique cheeses and gourmet pizzas.

am:pm’s delicatessen products

We reviewed 8 smart watch models for you

The timeless analog watches are joined by the smart models, and we bring you eight watches that combine style, health, and technology.

A sporty Chronomat watch by Breitling. Price: NIS 28,200

The ancient family formula that became a dietary supplement

A traditional North African formula made from the desert Artemisia Judaica plant is now in accessible capsules, offering natural digestive and immune support.

Mimi Herbs

Nayax celebrates two decades of cashless innovation

Nayax processes over 3.5 billion transactions a year, across 120 different countries.

Children playing with an unattended machine

Brand news: It’s hot in the underworld and who will wrap and pamper

The future is pink, the most stylish home collection, a must-have for hair, fashionable at home, the salmon craze, chocolates that underwent a transformation, and more new items.

Femina

A new brand of accessories for Apple products in Israel: iConic

The new accessory brand iConic by iCon Group has launched in Israel and will initially be offered at the iDigital chain. The brand includes cases, chargers, and cables for Apple products.

iDigital

SG Group launches the CHiQ television brand in Israel

SG Group is launching the international television brand CHiQ in Israel, with six new series that will cover the entire price range – from entry-level models to premium ones.

A CHiQ television