Skincare

Skincare myths it’s time to bust: What really works and what doesn’t

Yafa Maximov, Chairwoman of Israel’s Estheticians’ Organization and Beauty-Tech owner, busts common skincare myths and explains what really works, from eye cream to winter sun protection.

Skincare Routine.
URIAGE

A product line for treating dry and cracked skin

Oria Azran

Brand news: Alte Zachen as inspiration and the Japanese woman who landed in Tel Aviv

Blistex

Dry lips? 5 Blistex lip balms for the transitional season and winter


Brand News: Pop-up for brands and support for reservists

Matcha craze, the legendary collection that’s getting renewed, where to buy luxury brands at fair prices, an empowering fragrance, an architecture-inspired cream, and much more.

Guess

Julia Roberts wasn't enough for her: Another achievement for the Israeli cosmetician

The biggest names in the world have long been visiting her clinics. Now, Keren Bartov is achieving another milestone as her skincare line joins the sales lineup of Bergdorf Goodman.

Keren Bartov

We stocked up for the transitional season with the hottest color of the moment

We’ve already declared that electric purple is about to take over the wardrobe – so we equipped ourselves accordingly with a bag to elevate any look.

Lilibloom

Ballet flats at 60% off and a denim skirt you’ll wear all winter

Some shopping recommendations: A chocolate-colored quilt jacket, a super useful stick for cheeks, lips, and eyes, oil blotting papers, and four other products we loved this week.

H&M

A bottle every 2 seconds: The most popular wine in the world arrives in Israel

The French winery JP CHENET arrives in Israel – a bottle is sold every 2 seconds worldwide. Also this week: A new perfume by Jean Paul Gaultier, a haircare series with Japanese matcha, and more.

JP CHENET

Rejuvenating day gel-cream for face and neck made of 97% natural ingredients

Firms, moisturizes, smooths wrinkles and fine lines — from the new Lift Integral series with natural, safe botanical ingredients.

Lierac Paris

The AI era of shaving machines: Nano particles to enhance sharpness

Philips’ new premium shavers are ideal for sensitive skin, delivering a razor-close shave without sacrificing comfort or causing irritation.

The new shaving machine by Philips

Brand news: A revolution in Israel and the brand’s new vision

A new year, a new vision: The brands launching perfumes in both feminine and masculine versions, the robotic vacuum cleaner, yogurts that bring Greece to the table, and beer with a German atmosphere.

&Other Stories

Say goodbye to your tired facial skin

We set out to test, on our own faces, treatments that are supposed to bring back the glow, cleanse, lift the jawline, and tighten the neck.

Hava Zingboim

DNA of a fish instead of botox? The Korean treatment that promises wonders

The Korean treatment that conquered Kim Kardashian and Jennifer Aniston has finally arrived in Israel. The innovative treatment is based on salmon fish DNA and promises natural skin regeneration.

REJURAN

Holiday travel essential: Yafa Maximov launches mini skincare set

A travel kit including three must-have products for vacation and daily routine – green tea cleansing foam, enriched moisturizer, and SPF 50 sunscreen.

Yafa Maximov's travel kit