Skincare
Anti-wrinkle series based on retinol
A combination of immediate effect and long-term correction: A new anti-wrinkle series based on pure retinol with clinically proven results from the first use.
Black truffle and 2-second shampoo: 7 hair products that repair summer damage
Dr. Sivan Mercer reveals: From salmon DNA to biostimulators: The hottest trends in aesthetics
From the shower to the fragrance: The men’s product guide for winter 2026
Korean-inspired skincare capsules
Vitamin C, ceramides, and hyaluronic acid in a precise, single-use dose: A new capsule series from Super-Pharm promises a convenient routine with active ingredients that stay fresh.
Brand news: Thickness does matter and who got a hair transplant
Who landed at the terminal, the gate to the journey opens, beauty of thickness, hair is the whole story, the brand making a significant move, the next generation in anti-aging, and more.
A new solution for very dry skin: An advanced series also for babies
The XEMOSE C8+ series is based on biomimetic ceramides, intended for very dry, atopy-prone skin, and offers a gentle, safe, and effective daily solution for all ages.
New on the shelf
A new size for Estrella Damm beer, a smart air freshener with a game-changing patent, new flavors for Energy rice cakes, designed Friends mugs at McDonald’s, and more.
7 items we loved this week
We couldn’t decide: Zara’s pants or the satin dress from Mango?
Brand news: Demi Moore’s new role and who is the woman in red?
Tom Ford’s new creation, the activist ambassador, the most Japanese rooftop in Israel, oils for little ones, a trip to the orchard, a Mexican vibe, and the return of the checkers game.
Someone had to step up: Noam Kleinstein lands a beauty gig
Alongside releasing hit after hit, Noam Kleinstein has landed, for the first time in her career, a campaign for the Israeli skincare brand LAVIDO.
Everything you need for perfect winter skin: The skincare products that are a must
The skin suffers during the winter, and lightweight summer products no longer do the job. From intensive moisturizing products to anti-aging treatments – everything you need in the cold season.
The Korean trend arrives in Israel: Single-use skincare capsules at Super-Pharm
Super-Pharm launches the SUPERGLOW+ series – single-use Korean skincare capsules with vitamin C and hyaluronic acid. Alongside them, ten additional new products are hitting the shelves.
Bar Refaeli opens a store at Duty Free – and launches something you haven’t seen before
The model and businesswoman unveils a new pop-up for her skincare brand at the airport – and launches an exclusive product that combines makeup and skincare in one step.
