Perfume

Fragrance brands launch new men’s perfumes for the Israeli summer. From Lacoste to Versace, we tested fresh, long-lasting scents perfect for the heat. What makes a great perfume for hot weather?

A full lip look in seconds, eco-friendly packaging, expanding retail chains, the world’s leading series, a viral star on the rise, fashion-forward thoughts, Tuscan flavors, and Parisian sweetness.

Foe men: Cargo pants that don't leave style behind, linen button-downs that breathe better than most people around you, perfumes that tell a story, and a hairdryer that brings all the power.

Preserving a 100-year tradition, an exciting collaboration and a cool pop-up, Stitch's comeback, a velvet-touch series, the returning fair, and some more brand news you got to read.

U.S. President Donald Trump has launched a new perfume priced at $249 per bottle, promising “power, confidence, and success” – and criticism was quick to follow.

The stylish brand inviting you to a vacation in Capri, the upgraded beauty product, the mezuzah born in tribute to the country, and more new products we think you'd like.

Scents of the bath, the mascara that breaks the rules, the winning classic, hot bridal gowns, innovative perfumes, premium strollers for children, and more new products.

The French fragrance and skincare brand Roger & Gallet arrives in Israel with perfumes, solid soap, shower gel, body cream, and hand cream in various scents.

This week in the shopping cart: flat sandals for NIS 50 or less, and six more seriously great items.

Balloon cuts aren’t going anywhere anytime soon – so we adopted one in a light blue denim version, fell in love with a set of layered basic tank tops and found 5 more great items.

From musk to black pepper, from bold colognes to disappearing pimples – Summer 2025 brings men's fragrances, creams, and even pimple patches for the toughest skin.