A fashionable decade
The international fashion brand Michael Kors continues to be one of the strongest names in the local market within the accessible luxury category, and is currently marking a decade of activity in Israel. In honor of the occasion, the flagship store in Ofer Ramat Aviv Mall was opened after undergoing a comprehensive and significant renovation, true to the brand's global design language, with an emphasis on high–quality raw materials and a space that provides an elegant and pleasant shopping experience.

The summer 2026 collection has landed in the store, bringing classic American glamour – Jet–Set Glamour, with an emphasis on lightness, freedom, and urban sophistication. This season, Kors takes inspiration from luxury vacations on the Riviera and makes them accessible for a daily urban look. The collection is characterized by a meticulously casual look that transitions easily from a working day in an air–conditioned office to a sunset aperitivo by the sea. The color palette features natural and neutral shades, with the dominant colors being tones of sand, cream, white, and camel, alongside touches of ocean blue and delicate metallic shades that correspond with the summer sun. The fabrics are linen, cotton, and airy crochet knits.

The bags – the beating heart of the brand, receive a fresh and summery adaptation – straw and raffia bags, a combination of natural woven straw and high–quality leather finishes that give the Tote Bags and shoulder bags a luxury resort look. Among the prominent models: The new IZZY bags featuring unique weaving techniques, the iconic Hamilton models in a summery interpretation combining natural materials and woven work, the ISA and JANA models in a variety of sizes, clutch and mini bags, and rigid models with the MK monogram. There are flat lace–up sandals, gladiators, leather slides decorated with golden buckles, and platform shoes that provide height without sacrificing comfort, sunglasses, belts, perfumes, and for the first time, a swimwear collection is being launched in Israel.

The brand's strategy in Israel focuses on a premium shopping experience, while maintaining up–to–date alignment with the international collections that land abroad.

Michael Kors
Michael Kors (credit: PR abroad)

Erasing the borders
If one needs to point out one of the hottest movements in contemporary casual fashion, it is undoubtedly the final takeover of studio wear over the daily wardrobe. The one deep into this trend, and even redefining it, is the lifestyle giant lululemon, which is releasing a new yoga and pilates collection that is entirely an urban casual manifesto.

The big news is no longer just the tight, classic leggings, but loose, soft, and flowing cuts, which signal the direction in which the world of Athleisure is heading. The key items in the collection present a correct interplay between sports and high fashion: The Align Foldover Jogger pants in a loose and relaxed fit, wide bermuda shorts that correspond with this season's hot trends, and semi–transparent Mesh items that add the right touch, joined by the brand's iconic Flow Y top, which receives a renewed interpretation.

In the materials sector, there is a clear statement: Alongside the Nulu™ fabric identified with the brand, which provides a "second skin" feel, Cotton Modal fabrics with a flowing texture take center stage. The coloring remains loyal to a quiet and sophisticated aesthetic with earth tones, olive, and black. The result – a collection that does not seek to try hard, offering a precise look that glides perfectly from a morning equipment class to a work meeting or a coffee shop.

lululemon
lululemon (credit: PR abroad)

Efficiency and stability
In recent years, the world of skincare has been making a fascinating transition: Instead of putting out fires and treating external symptoms, there is a shift to deep treatment at the cellular level. The result? A real, stable, and healthy change that lasts over time.

Meet the biomimetic treatment – an advanced scientific approach that strengthens the skin's ability to restore, balance, and renew itself from within. The skin–tech brand HAVA ZINGBOIM is launching the Multi Peptide & Retinol Power – a therapeutic kit based on the dual–depth method developed by Zingboim over two decades ago, stemming from the understanding that external treatment alone is not enough. The heart of the series is based on super–ingredients acting in synergy: Biomimetic peptides, retinol, vitamin C, hyaluronic acid in micro–encapsulation technology, and lipids.

The kit, which is an entire therapeutic system, provides the skin with the tools to function at its best, bringing visible results over time. Each product complements the other: A gentle cleansing soap, a neuro–peptide serum, an active cream for powerful renewal containing 10% acids and retinol, and a rich therapeutic moisturizing cream based on encapsulated hyaluronic acid and biomimetic peptides.

HAVA ZINGBOIM
HAVA ZINGBOIM (credit: Rendering)

The galaxy awaits you
There are makeup products that stamp a passport in your bag and stay there forever, simply because they solve the eternal dilemma between a light daily look and a dramatic evening look. Two new launches from the international brand Anastasia Beverly Hills aim precisely at this spot – a combination of professional makeup artist precision and user–friendly home use.

The first is the Cosmos eyeshadow palette. As the name implies, the inspiration comes from the world of the galaxy, which translates in practice into a perfect combination between neutral shades – for those seeking a natural look in the morning, and dual–chromatic eyeshadows that seal the deal for prominent evening makeup. The formula is rich in highly concentrated pigment, which saves working time, applies easily on the eyelid, and does not budge for hours.

Also from the brand: A23 Large Tapered Blending – a wide and tapered dome–shaped blending brush made of soft fibers, which is used for sculpting and highlighting the face naturally. Its structure allows for placing the highlighter precisely on the required spots and blending powder/cream products smoothly. The flat side is used for quick contouring of the face and body.

Anastasia Beverly Hills
Anastasia Beverly Hills (credit: PR)

Star dust
Do you know that moment when you look and realize your nails urgently need a refresh but the schedule is too tight to squeeze in a manicure appointment? For this moment, the international nail care brand essie is launching the Liquid Diamonds collection, born for those unwilling to compromise, bringing the professional studio experience home. The advanced formula provides precise color coverage and durability of up to 14 days, natural drying without UV or LED lamps. The polishes have a curved application brush perfectly adapted to the natural structure of the nail, preventing mess and misses.

The result? A gel–like manicure with zero effort, which maintains powerful shine and quality without harming the health of the nail. In the collection are 3 bold shades and Diamond Dust, which is the perfect Top Coat providing a glittering diamond dust effect and a powerful shine that makes any color pop.

essie
essie (credit: PR abroad)

Balance and tranquility
Looking to bring a small moment of quiet into a busy day? The Japanese luxury brand Shiseido is launching ZEN ESSENCE E.D.P – a new and modern version of the iconic fragrance ZEN. The perfume draws inspiration from the Japanese philosophy of balance and harmony, and is suitable for women who live at a fast pace but do not compromise on moments of connection with themselves. Perfumer Florian Gallo created a fragrance inspired by the tranquility of a Japanese garden, a place where light, nature, and senses meet. It opens with fresh notes of bergamot and radiant jasmine, continues to a soft heart of iris and musk, and finishes with a warm base of vanilla and cedarwood that provide a sense of calm. The result – an elegant fragrance that serves as a reminder that even within the daily race, one can stop for a moment and breathe.

Shiseido
Shiseido (credit: PR abroad)

When nostalgia meets home
Naaman and Vardinon, in collaboration with Disney, are launching The Mickey Mouse Retro Collection, which provides a mature and elegant interpretation of the iconic Mickey and Minnie Mouse. Instead of prominent coloring and big statements, there are clean lines, minimalist prints, and a smoky and harmonious color palette, combining retro inspirations and contemporary design.

The collection was built for a complete home experience across a variety of categories. At Vardinon you will find textile items and accessories, including double and children's bedding, summer blankets, decorative pillows, towels, bathrobes, bath mats, toiletry bags, and beach towels. Naaman offers designed melamine tableware, glassware, mugs, TO GO bottles, lunch boxes, cookware – pots, pans, and saute pans, items for picnics and hosting such as baskets, folding mats, and carrying accessories in a unified design language that connects functionality, quality, and aesthetics.

Naaman and Vardinon
Naaman and Vardinon (credit: Shelley Levi)

Europe in Herzliya
The NONO group continues to dictate the pace in the local culinary world, taking the daytime hours one step further with a festive brunch menu at Nono Herzliya, which combines classic European cuisine with contemporary Mediterranean touches, with uncompromising adherence to insane raw materials and an up–to–date interpretation of beloved breakfast dishes. What is on the menu? An asparagus and mushroom omelet with a stretchy filling of provolone cheese; smoked salmon bruschetta on creme fraiche, capers, and micro fennel; burrata frittata; raspberry and camembert toast for a perfect balance between sweet and savory. Concurrently, a decadent cheesecake collection is launched to seal the deal for the sweet bite.

NONO
NONO (credit: PR)

From Mexico with love
When Mexican cuisine meets the spiciness of Tabasco, a spicy collaboration is born, landing just in time for the World Cup viewing marathons.

The hot pepper sauce brand TABASCO® and the Mexican restaurant chain Mexicana are launching a limited–edition menu including Crunchy Nachos x TABASCO® Sauce, crunchy handmade corn nachos coated in the chain's secret blend and TABASCO® flavors, alongside a variety of toppings, dips, and a free mini red TABASCO® bottle. And there is also the special Burrito Pollo Tabasco – a burrito with seared chicken breast, lime rice, frijoles, pico de gallo, nacho fragments, and Mexican cabbage, seasoned with chipotle and TABASCO® Salsa Picante, a new Tex–Mex style savory salsa sauce in a squeeze bottle.

The dishes are based on crunch and uniform seasoning and are served with a dip from the menu: Crunchy Nachos x TABASCO® Sauce; Crunchy Nachos x TABASCO® Sauce; Crunchy Nachos x TABASCO® Sauce; Crunchy Nachos x TABASCO® Sauce; special Burrito Pollo Tabasco. Hungry? Limited throughout the World Cup period at all Mexicana chain branches, for pickup or delivery.

®TABASCO and Mexicana
®TABASCO and Mexicana (credit: PR)

Sweet body
The beauty brand SACARA and Nestle Ice Cream are launching a limited–edition skincare and haircare collection inspired by the Crunch brand. In the series: Body cream, shampoo, hair mask, and shower gel – all in a pampering chocolate scent.

In honor of the launch, an experiential pop–up complex was established (open until 7.6) with ice cream plus chocolate, free samples of the new series products, and attractions for Instagram – a giant shampoo bottle from which chocolate sauce pours and faucets that dispense the care products. It will be sweet, fragrant, and photogenic, worth a visit.

SACARA
SACARA (credit: Liel Yalonetski)

The lemon rhythm
Out of the desire to give a modern and light interpretation to the nostalgic taste, the international beverage brand Schweppes is storming one of the most in–demand categories in the carbonated market and launching a new series in Lemon Lime and Lemon Lime ZERO flavors.

The lemon–lime category in Israel is considered a strong growth engine in the beverage market and is valued at approximately NIS 43.5 million in financial sales. The entry of Schweppes into the game is a natural step in the brand's strategy, aimed at strengthening the existing portfolio, providing a response to ZERO trends, and offering an accessible, carbonated, and sophisticated drinking experience.

Schweppes
Schweppes (credit: Jafora Studio)

From here we will rise
The creative worlds of photographer Ziv Koren and creator Noam Horev – among the prominent voices in Israeli culture, have joined together for a visual–textual display in which they document reality from the morning of October 7 until today, Koren in rare and sharp photographs, Horev in precise words. The display is an emotional journey between fracture and hope, between front and home front, and between personal and collective, offering a glimpse into moments of breakdown and healing, tears and heroism, and an optimistic gaze toward personal and national hope and revival.

The display also relies on works from Koren's new photography book The October 7 WAR and from Horev's texts and poems written specifically for the displays, some taken from his book Transparent Threads. Starting from 9.6 on the roof of Azrieli Tel Aviv.

From here we will rise
From here we will rise (credit: PR)

Give the sun a hand
On the occasion of Skin Cancer Awareness Month, the dermo–cosmetics brand La Roche–Posay, in cooperation with the Israeli Skin Cancer Association, will hold free early detection skin cancer screenings for the general public. The tests will be conducted by expert dermatologists in treatment rooms within dedicated pop–up complexes with the aim of locating suspicious moles and beauty marks. Samples of sun protection products will be distributed on site.

The screenings will take place between the hours of 10:00–20:00, today at TLV; at Ofer Ramat Aviv Mall 08.06.26–11.06.26; at Ofer HaKrayon in Kiryat Bialik 15.06.26–18.06.26; at The City Mall Ashdod 22.06.26–25.06.26. The screenings take place on a space–available basis with no prior registration required.

La Roche–Posay in cooperation with the Israeli Skin Cancer Association
La Roche–Posay in cooperation with the Israeli Skin Cancer Association (credit: PR)

Sports collaboration
Love football and skincare? The global collaboration between Unilever and FIFA gives you an opportunity to be part of the 2026 World Cup. As part of the activity, buyers of a variety of participating care brands will enter a raffle that could win a double hospitality package for the quarter–final and final matches in New York. Unilever is one of the sponsors of the 2026 World Cup.

Unilever and FIFA
Unilever and FIFA (credit: PR)

Close accompaniment
The road to the 2026 World Cup is heating up. Hisense is expanding its collaboration with FIFA and will accompany the world's biggest football celebration as an official sponsor of the tournament. The partnership, which began in 2017, receives further reinforcement, and will include a variety of content moves, fan experiences, and special activities that will connect the madness of football with technological innovation. The move joins a line of international sponsorships and sports events in which the company has been prominent in recent years, as part of its growing presence on the global stage. Hisense's air conditioning, water heating, and white line products are imported to Israel exclusively by the H.I. Group.

Hisense and FIFA
Hisense and FIFA (credit: PR)