Fashion

Brand news: The brand that returned to Israel, and the chain celebrating 11

The technology that preserves youthful skin, the sea as inspiration, coveted perfumes, a menu you won’t want to miss, running all the way from Spain, and more.

ATOM
STRONGFUL

After 5 years online: The accessible activewear brand opens its first store

Under the Rock.

Women are not alone: The Israeli brand everyone’s talking about opens its doors to men

Caterpillar

A capsule collection of shoes that offer the most protection and support for your feet


No more clothing store: Ronen Chen transforms TLV MALL into an architectural space

The veteran Israeli designer is reopening his store in Tel Aviv with a new and thoughtfully crafted concept that combines minimalist architecture, art, and quiet luxury.

Ronen Chen, a new store in TLV

Corduroy returns to the wardrobe – warmth, style, and depth with no effort

It suits every style and adds depth and texture to any look: After years of quiet presence, corduroy returns in a variety of warm shades.

Golf, corduroy shirt NIS 229.90

The beloved makeup brand will be sold in physical stores near you

After the beauty and personal care category at Be Pharm began expanding by adding Natasha Denona products to its shelves, it is now announcing the sale of the coveted Adah Lazorgan makeup products.

Adah

Brand news: After Julia Roberts, Victoria Beckham, and Kim Kardashian — now it’s your turn

A technological revolution, 40 years of fashion celebration, a perfume with a story, adding shine, nurturing babies, the Ono shake, and milk without cows.

Yaron Minkowski

At Tel Aviv school of last resort, missile damage from war bring challenges, opportunities

"We are creating a new blueprint for Israel: one rooted in compassion, shared responsibility, and a belief that every child, no matter where they come from, deserves the tools to shape the future.”

The Max Fein school is meant to be an oasis of sorts for Israeli students who have fallen through the cracks. After missiles struck the school during Israel's war with Iran, students found a way to carry on.

This blazer, with the cheap scarf in front of you – create the perfect shopping cart

A cozy wool scarf in a stunning shade, a brown suede blazer that sells out again and again, colorful handmade rings, a fabulous bralette, and three more items we loved this week.

H&M

Style at every angle with ZEELOOL’s Black Friday event redefines everyday eyewear

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Brand news: It’s hot in the underworld and who will wrap and pamper

The future is pink, the most stylish home collection, a must-have for hair, fashionable at home, the salmon craze, chocolates that underwent a transformation, and more new items.

Femina

Brand news: When the Amalfi Coast arrives in Israel and the Alps serve as inspiration

Cotton candy and marshmallow as inspiration, a perfume that takes you on a journey to Greece, the pantyhose craze, the tastes of Amalfi in Israel, and much more.

 Lacoste

Plan B celebrates two years: The brand that blurs the line between everyday and formal

Loved by influencers, Plan B marks its 2nd anniversary with a pop-up at Ramat Aviv Mall. The brand offers a smart wardrobe that blurs casual and formal, with collections updated every two weeks.

Plan B. price of the jeans – NIS 359.

Brand news: Alte Zachen as inspiration and the Japanese woman who landed in Tel Aviv

A vegan fragrance, the story of a scarf, a Japanese woman on the rooftop, glossy lips, the black rose, Korean beauty, the oven that landed from Italy, the razor that shrank, and more.

Oria Azran