Fashion

Solidarity as spectacle: When ‘Free Palestine’ became a fashion statement - analysis

Palestinian solidarity has become a currency of Western virtue, traded in postures.

Accepting her award at the Emmys in September 2025, actress Hannah Einbinder concluded her speech with the now-familiar refrain ‘Go Birds, f*** ICE, and free Palestine.’
H&M

Ballet flats at 60% off and a denim skirt you’ll wear all winter

The street comes home.

Brand news: A surprise from Monaco and a touch from Milan

Melania Trump.

Melania Trump in jeans and leather jacket: The "casual" look that costs NIS 7,500


The trends that will conquer us this fall: What all Israeli women will wear this year

Animal prints return in full force, polka dots get a retro makeover, and charms have become a must-have – all the fall 2025 trends already taking over social media and stores in Israel.

PARFOIS shoulder bag NIS 199

How much does it cost to look like this? Lauren Sánchez steps out for dinner in Paris

The billionaire’s wife appeared in a deep-plunging Valentino silk dress for a lavish family dinner in Paris, showcasing her glamorous style alongside her husband and adopted daughter.

Lauren Sánchez and Jeff Bezos.

T Market celebrates 20: From twenty designers in a community center to 800,000 visitors

Israel's long-running fashion fair marks 20 years of local street style. From an intimate 2005 event, it grew into a key platform for independent designers and Israeli street culture.

GISELLE for T Market NIS 360

Brand news: A revolution in Israel and the brand’s new vision

A new year, a new vision: The brands launching perfumes in both feminine and masculine versions, the robotic vacuum cleaner, yogurts that bring Greece to the table, and beer with a German atmosphere.

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Hollywood stars go crazy for a leather jacket from an old TV series

The jacket worn by actor Ian McShane in the 1980s British series Lovejoy has become 2025’s hottest trend. Kate Moss and Sophia Loren have already caught on, and prices are skyrocketing.

The trend is back - and bigger than ever.

Noam Hazan enters stores for the first time with her celebrity-favorite clutch

After four years of selling exclusively online, Noam Hazan’s handbag brand is entering physical stores in Israel. The Story chain will be the exclusive retailer of the famous golden clutch.

Noam Hazan in Collaboration with the Story Chain.

Exclusive: Celebrity hairstylist signs major deal

Adir Yaakov, who has styled the hair of Bar Refaeli, Koral Simanovitz, and Yael Poliakov, has become the head hairstylist for the hair brand Oliere Paris – and honestly, he deserves it.

Romi Frenkel for Oliere Paris.

The treatment every Hollywood star secretly gets has arrived in Israel

Keren Bartov, the celebrity beautician, brings the Hollywood laser to Israel – a treatment that gives skin a radiant, smooth look like celebrities’ in just a few minutes.

Keren Bartov X Hollywood Laser

Just before the Sukkot holiday: All the clothes you need to know

The boho chic trend, with its wide and flowing cuts and delicate prints, is exactly what we need for the feeling of freedom that comes with Sukkot.

Zara

Celebrating 20 years! The fashion fair returns during Sukkot

The T-Market, Israel’s veteran fair, is celebrating 20 years of fun street style and is closing a corner for the intermediate days of Sukkot. Who, how much, where, and when? All the details.

T-shirt, NIS 290

Knitting hour: The bags that flooded your feed are hitting stores for the first time

After Vogue praise, international collaborations, and Instagram fame, Noam Hazan’s iconic knitted bags will be sold for the first time in Story stores.

The perfect envelope bag