Fashion
The luxury clothing brand JACK KUBA presents a sports collection
The luxury brand JACK KUBA launches the sports collection for summer 25, including shaping sweat-wicking sports leggings and sports bras up to cup H. And how much will it cost?
The soul friends who founded an iconic brand in Paris – and now it’s in Israel
When Dror Kontento meets Golbary: A black and white revolution
We fainted: Ray-Ban just did the cutest collab – and kids are going to go crazy for it
Summer is already here – along with the hot trend everyone is crazy about
This year, sailing and yachting inspire the standout nautical style trend, blending practicality with elegance - the perfect combination for the season’s look and exactly what we need right now.
A bombshell dress for under NIS 100? We'll take two
The top 7 picks: It wasn't easy this week to put together our shopping list – mainly because we genuinely want everything.
7 items we loved this week
We couldn’t resist: We found shorts like Zoë Kravitz’s for just NIS 79.
We never thought we’d want an Egged shirt
Egged Group and the Story chain have teamed up for a nostalgic collaboration, with a retro vibe that can definitely serve as a collector’s item.
"A shot of hope for the creative world": Tel Aviv Fashion Week returns after two years
After a two-year break, Tel Aviv Fashion Week returns from October 26–30, 2025, with 28 runway shows featuring Israeli designers: Vivi Bellaish, Alon Livne, Alembika, and others.
Anne Zivi to lead a major NIS 3-million campaign for French cosmetics brand
The social media personality has been chosen to lead the launch of the French brand URIAGE in Israel - and this massive budget makes her one of the highest-paid ambassadors in the cosmetics industry.
From "gender trauma" to "way of life" – 11 young designers reveal a new visual language
The first graduating class of Haifa University's Fashion Dept presents 11 bold collections on gender, trauma, and memory. The German Colony show also includes 2024 grads after war cancellation.
Brand News: The influencer taking over the beach and the return of Mickey Mouse
The pink bottles are back, new fragrances just for men, sneakers hitting the streets, a fashion brand returning, beachwear by a social media influencer, and more.
Even The Beatles and SpongeBob are in: Tamnoon launches a T-shirt collection for NIS 20
Tamnoon is launching an extensive collection of T-shirts for women and men at a uniform price of NIS 20, including basic and branded designs featuring prints of Seinfeld, The Beatles, and more.
Lea Yanai, Tom Haimov, and Paz Robinzon became models – alongside 28 extraordinary individuals
Judge Lea Yanai, Tom Haimov, Shahar Chernes & others walked the runway with 28 people with disabilities at the “Everyone is Equal in Fashion” event, part of a community leisure initiative.
We tested the new men’s perfumes – these are the best
Fragrance brands launch new men’s perfumes for the Israeli summer. From Lacoste to Versace, we tested fresh, long-lasting scents perfect for the heat. What makes a great perfume for hot weather?