Fashion

Even The Beatles and SpongeBob are in: Tamnoon launches a T-shirt collection for NIS 20

Tamnoon is launching an extensive collection of T-shirts for women and men at a uniform price of NIS 20, including basic and branded designs featuring prints of Seinfeld, The Beatles, and more.

 Tamnoon launches a T-shirt collection for NIS 20
 At the “Everyone is Equal in Fashion” event

Lea Yanai, Tom Haimov, and Paz Robinzon became models – alongside 28 extraordinary individuals

 Dolce & Gabbana’s Light Blue men’s perfume campaign

We tested the new men’s perfumes – these are the best

 Vardinon Mickey Capsule – Satin Bedding

Mickey Mouse like you’ve never seen him: The collection that brings calm back home


Matching sets are life – but this skirt stands strong on its own too

From a flirty ruffled mini to a nurturing hair serum and chocolate-toned trousers we won't wait till winter to wear – here are 7 standout items we loved this week.

 7 items we loved this week

Brand news: The link between Duran Duran and a niche perfume

A full lip look in seconds, eco-friendly packaging, expanding retail chains, the world’s leading series, a viral star on the rise, fashion-forward thoughts, Tuscan flavors, and Parisian sweetness.

 Aldo

Back to basics: The wardrobe staple found in every closet becomes the star of summer 2025

Not just another passing trend: Leading fashion houses like Gucci, Ralph Lauren, and Victoria Beckham have realized that the simple tank top has stolen the spotlight from flashier items.

 Delta, white tank top, NIS 59.90

Tired of summer sweat? Man, we found the perfect linen shirt

Foe men: Cargo pants that don't leave style behind, linen button-downs that breathe better than most people around you, perfumes that tell a story, and a hairdryer that brings all the power.

 Replay

From NIS 30 flip-flops to NIS 1,000 icons: How Dolce & Gabbana turned sandals into status symbols

The collaboration that shook up the fashion world is back - with wild animal prints, faux fur, and gold. We spoke with a professional personal shopper to understand the craze behind it all.

 The Dolce & Gabbana x Havaianas flip-flops

Tommy Hilfiger returns to the Formula 1 track

Tommy Hilfiger returns to the Formula 1 track with a collaborative collection that "combines style, luxury, and horsepower."

 Tommy Hilfiger

Hermes' original Birkin bag sells at auction for record $10 million

The bag, which features Birkin's initials "J.B." on the flap and, unlike its descendants, has a strap that cannot be removed, was purchased by a private Japanese buyer over the phone, Sotheby's said.

 The Original Birkin, the handbag crafted by French luxury fashion house Hermes for artist Jane Birkin and offered to her in 1985, is displayed during a media preview of Sotheby's Paris Fashion Icons Sale at Sotheby’s auction house in Paris, France, July 2, 2025.

7 items we loved this week

We're back to routine and have already managed to refill our shopping cart: A top and skirt-shorts set from Alo Yoga featuring a touch of the new light blue shade, and 6 more new items.

 New items we loved this week

Brand news: The latest in Savyon revealed

Preserving a 100-year tradition, an exciting collaboration and a cool pop-up, Stitch's comeback, a velvet-touch series, the returning fair, and some more brand news you got to read.

 Ray-Ban

At her parents' house: Amit Farkash begins a new journey

It was only a matter of time before the actress and singer took another step up the fashionista ladder. Now we’ve learned that she has been chosen to be the new face of the Israeli brand Plan B.

 Amit Farkash

Get your wardrobe ready: The pleated dress and skirt trend is back

Pleated dresses and skirts have become the hottest item of the summer - and for good reason; once a part of school uniforms, they now symbolize sophisticated femininity.

 Pleated skirt by Zara, NIS 229