Fashion

7 especially colorful items we loved this week

A belt in a boho kingdom design, fun T-shirts you won’t want to take off your body, a checked bikini top, and four more items we simply must have.

Biliblond
Hoka Mach 7.

Advanced HOKA Shoes, Kleenex for allergens, and a smart bottle – everything new on the shelf

Golbary dress.

The secret worn by all fashionistas: Spring’s smartest item is back

FitFlop for Originals - NIS 349.90

The platforms made a comeback and they are here, big time


Galia Lahav Presents the DREAM STATE spring 2027 Collection

The new couture collection by Galia Lahav takes us on a journey between fantasy and reality, with dresses that redefine the image of the modern bride.

Designed by Galia Lahav

Brand news

The jungle as inspiration, what connects a tennis tournament to men’s fragrance, the trend that is stepping up a level, nuts and almonds in the service of beauty, and much more.

Black Market

Maskit opens a new flagship store

The veteran Israeli fashion house does not stop even during this complex period and is opening a new flagship store in the heart of Dizengoff Street, Tel Aviv.

Maskit's new flagship store

For the first time in years: The beloved British brand returns to Israel

Years after all the stores in Israel and branches around the world closed – the popular British fashion brand, Topshop, is returning to Israel.

TOPSHOP

Dror Kontento presents the 2026 wedding dress collection

Wedding dress designer Dror Kontento presents the stunning 2026 collection, which continues to impress with his ability to create elegant, feminine designs with unforgettable presence.

Dror Kontento

7 items we loved this week

A denim jacket that is perfect for days like these, an overall connected to Pilates socks (genius), a restorative hair mask, and four more items we loved this week.

7 items we loved this week

Not wearing it yet? This is the color that will take over closets in 2026

After seasons of neutral colors and quiet tones, the fashion world has decided it’s allowed to shout - and cobalt blue has returned to the runways in every possible item.

NO1BETTER.

Brand news: When Europe arrives in Israel and everything you need for Passover

A gift with value, Sahara in Israel, between past and future, who whispers to the skin, spring colors, kosher innovations, and holiday gifts.

A museum of fashion

Breaking the market: Factory 54 invests NIS 30M in its flagship complex at Ramat Aviv Mall

Owner Roni Irani told Maariv: Not all of the investment is from his own pocket and it is a calculated risk. Despite challenging times, he says there is always demand for shopping and growth.

Factory 54 at Ramat Aviv.

Version updates and new scents: What’s new in the world of men’s fragrance

Passover is here, the perfect time to refresh with new and classic men’s scents. A selection of perfumes and grooming sets combining sweetness, spice and intensity to elevate the holiday.

Men’s fragrances.