Fashion

Sydney Sweeney presents: Sharp surge in sales for lingerie brand

Despite the chaos and criticism, Euphoria star's SYRN lingerie brand posts its strongest quarter since launch.

Sydney Sweeney wearing SYRN, her lingerie brand.
Brand news.

Brand news: Who got a facelift and what size determines

Brand news.

Brand news: Hailey Bieber in Israel and Israeli success in Hollywood

Brand news.

Brand news: From the groundbreaking women to the perfume that dances


After years without a branch in the north: Long-standing swimwear brand arrives in the Krayot

Israeli swimwear brand Gottex opens a new store in Kiryat Ata, its only dedicated branch in northern Israel, offering the full summer collections.

Gottex flagship store in the north.

KARL STUDIO is expanding: Launching a new flagship branch in Midtown

The family brand has opened a flagship branch of approximately 200 square meters in the Midtown complex: "Our customer does not necessarily like shopping, he likes results."

KARL STUDIO's new flagship branch in Midtown

Columbia launches new brand store in Ra'anana for approximately NIS 1 million

The outdoor and leisure chain is expanding in the Renanim Mall with a dedicated store that will offer exclusive capsule collections alongside the technological summer collection.

Renanim Mall

From the mat to the street: Lululemon redefines what you wear to pilates

Lululemon launches a 2026 yoga and Pilates collection featuring Nulu™ fabric, soft silhouettes, and earthy tones designed for studio-to-street wear that blends comfort, movement, and style.

Lululemon.

From paratroopers officer to designer: Inbar Noy launches a fashion brand in the midst of war

Inbar Noy, former paratroopers HR officer, launches SWAN fashion brand during wartime while balancing reserve duty and studies, turning a childhood dream into a women’s fashion label in 2025.

SWAN | Designed by Inbar Noy.

We found the item that deserves to peek out from under your shirt

A lace bra in a popping yellow, a checkered one-shoulder dress that is nothing short of dreamy, flat sandals in a minimalist silhouette, and four more items we loved this week.

BOW M

This is not an accessory, it’s jewelry: Why Cartier eyewear is different from anything else

From the iconic Santos screws to the golden panther, Cartier’s new eyewear collection brings rare materials, heritage-driven design, and five distinct interpretations of luxury to Israel.

Cartier Eyewear Collection.

Ivanka Trump spotlights Israeli designer Shani Shemer's resortwear at family Bahamas celebration

The deep-blue resortwear set marked a high-profile celebrity placement for the Tel Aviv-based swimwear and resortwear brand, according to material provided by the designer.

Ivanka Trump wearing a deep-blue resortwear set by Israeli designer Shani Shemer during Trump family wedding festivities in the Bahamas.

The Rabbit has arrived at Zara: Everything about the new Bad Bunny collection

The beloved Puerto Rican singer launches a 150-piece collection with the Spanish chain – and together they translate the sexy, vibrant energy of his homeland into sun-drenched fashion.

The vibrant energy of Puerto Rico is definitely there

DÉ ROCOCO makes a crazy move in the fashion market

The house brand of siblings Romi and Shon Spector officially enters the prestigious retail site favored by fashionistas, REVOLVE.

DÉ ROCOCO