Fashion
The hottest running brand in the world opens a new chapter in Israel - and it’s just the beginning
Swiss brand On, the premium sports label that has taken the world by storm, announces a new strategic partnership in Israel - and signals the launch of its first flagship store in the country.
7 items we loved this week
Lee Grebenau conquers New York: The SS27 collection is unveiled on the runway
Lihi Hod presents the spring–summer 27 collection
7 items we loved this week
An asymmetrical dress at a killer price, the new shoes from Adidas inspired by the brand’s veteran model, a mask from the hair brand we have long been seriously addicted to, and more.
The new romance: The SEPPHORA 2026 collection by Eisen Stein Studio
The SEPPHORA 2026 collection by Eisen Stein presents a spectacular combination of modern romance and classic elegance.
When fabric becomes soft architecture: The silent revolution of luxury textiles in the bedroom
A festive pop-up that reminds us that while we may endure sleepless nights, at least we can ensure every minute of sleep is high-quality.
7 items we loved this week
War or no war, we continue to focus on what we are good at: Shopping. A spring dress with a dash of cautious optimism, cat-frame sunglasses, a purplish oversized sweatshirt, and more.
PARFOIS opens Petah Tikva store, relocates Azrieli Tel Aviv branch
City Time Israel says the two projects, backed by about NIS 2 million, are part of the brand’s continued expansion in Israel.
After New York: The NOAM HAZAN brand returns with a pop-up in Tel Aviv
Israeli brand NOAM HAZAN opens a pop-up at Ramat Aviv Mall, Mar 11–24, with the new collection, bags, wallets, jewelry, and special gifts for shoppers.
Meet Melania Trump, the first lady behind most the powerful man in the world
The first lady of the United States, embracing her beauty pageant contestant skills, seems to be working to create real-world influence.
Shopping for the soul: A chic transitional knit and a Chanel body oil
The weather managed to confuse us, but we quickly got back on track: A short knit in a creamy shade for the coming days, a mask for redness, and 5 more items we loves this week.
The glasses everyone will be looking for this summer: 5 trends that change everything
Elinor Bor Ben-Zvi from Luxottica reveals the hottest eyewear trends for spring-summer 2026. From classic aviators to sculpted shapes – what you need to know before buying your next pair of glasses.
We found the most comfortable bras to sleep in and to go down to the shelter with
From the leopard-print one for NIS 20 at Urbanica, to the ultra-excellent lingerie of Liliblum – We took care of all the women here for self-gathering and support during an emergency.
