Fashion

Sydney Sweeney presents: Sharp surge in sales for lingerie brand

Despite the chaos and criticism, Euphoria star's SYRN lingerie brand posts its strongest quarter since launch.

Sydney Sweeney wearing SYRN, her lingerie brand.
Brand news.

Brand news: Who got a facelift and what size determines

Brand news.

Brand news: Hailey Bieber in Israel and Israeli success in Hollywood

Brand news.

Brand news: From the groundbreaking women to the perfume that dances


Here are the 7 items we loved most this week

In our shopping cart: White jeans at an amazing price and more goodies you won’t want to miss.

Parfois

The sneakers everyone is chasing: Veja launches a new collaboration

Three pairs of interchangeable laces, 1970s football inspiration, and a modern vintage design: Veja and Magliano unveil the new Panenka model, already one of the brand’s standout hits.

Veja x Magliano for STORY, NIS 1,000.

The iconic predatory cat has arrived at Big Fashion Glilot

With over 400 models and an update to designs adapted for the coming summer – the sports and lifestyle brand, Puma, opened its flagship store at Big Glilot.

Puma. Prices range: NIS 39.90-1,399

Brand news: Who landed from Brazil and a 360-degree fashion experience

Brand worlds connecting, underwear hits the street, smooth and safe, a nocturnal scent, light for the face, and when Italy arrives in Israel.

PUMA

Hoodies' new move: New girls' collection with an investment of millions of shekels

The new collection seeks to bridge the gap between the comfort identified with the brand and the hot trends of TikTok and Instagram.

HOODIES  store in Azrieli Mall in Tel Aviv

Everything a girl needs - in one shopping basket

A clean look à la Baywatch, courtesy of Zohara’s one-piece swimsuit, sunglasses with a retro interpretation of the classic aviator frame, and five more items we loved this week.

ZOHARA

Galit Robinik presents: 2027 collection – modern romance with uncompromising presence

The 2027 wedding dress collection by designer Galit Robinik presents a precise combination of romance and contemporary fashion, with flattering cuts and flowing fabrics.

Galit Robinik

From a drink cup to all our wardrobes: This is the trendy color of 2026

The matcha green color, born on social media, has become a trend and has spread beyond clothing into footwear and nail art, becoming among the most popular shades this season.

Mini dress, CASTRO, price: NIS 249.90

Floral upgrade: 8 products that will make your home feel fresh and spring-like

Rugs, blankets, porcelain tableware, wall coverings, and even a water bottle - the spring season brings with it a floral motif that refuses to stay only in nature.

Electric Fragrance Diffuser.

Bridging design, engineering, and technology: A new collaboration between Phoenix and Shenkar

Phoenix and Shenkar will collaborate on joint initiatives in engineering, design and technology, including a multidisciplinary lab and new academic programs.

External Studies Center and Multidisciplinary Laboratory – Phoenix and Shenkar.