Fashion

The secret worn by all fashionistas: Spring’s smartest item is back

Spring’s first warmth signals it’s time to shed layers and turn to the most liberating wardrobe piece. These cuts and fabrics bring a light, effortless seasonal feel.

Golbary dress.
FitFlop for Originals - NIS 349.90

The platforms made a comeback and they are here, big time

Nika Rehani

Nika Rehani’s 2026 collection: When classic meets innovation

The capsule collection by the celebrities’ stylist, Or Luzon, and the lingerie brand Jack Kuba

Which celebrity will dare to wear Or Luzon’s bra?


Stella McCartney and H&M bring back the nineties

About two decades after their debut collaboration, Stella McCartney and H&M are collaborating, with a collection that includes nostalgic nods to the years when style became the status quo in society.

The joint collection will launch on May 7

The hottest running brand in the world opens a new chapter in Israel - and it’s just the beginning

Swiss brand On, the premium sports label that has taken the world by storm, announces a new strategic partnership in Israel - and signals the launch of its first flagship store in the country.

On.

7 items we loved this week

The straw bag season has begun – we have our eye on one unique piece.

7 items we loved this week

Lee Grebenau conquers New York: The SS27 collection is unveiled on the runway

In a mesmerizing show held in the heart of Fifth Avenue in New York, designer Lee Grebenau unveiled her new SS27 collection – a collection that blurs the boundaries between fashion and emotion.

Lee Grebenau

Lihi Hod presents the spring–summer 27 collection

In the new spring–summer 2027 collection, designer Lihi Hod succeeds in distilling an intimate and moving moment – a moment of self-discovery, of softness and strength that coexist.

Lihi Hod

The new collection of Mira Zwillinger for 2027 is everything you have dreamed of

The spring–summer 2027 collection of designer Mira Zwillinger captures that moment of change and renewal, and translates it into haute couture wedding dresses full of emotion and presence.

Mira Zwillinger

Designer Lee Grebenau conquers New York with an 18th-century tribute

A decade after debuting at Bridal Fashion Week, Israeli designer Lee Grebenau presents an 18th-century inspired collection focused on craftsmanship, luxury, and strong femininity.

Lee Petra Grebenau.

Margot in New York: The collection that reminded everyone why the ’90s never die

COLLAGE, Margot’s new collection, takes the confidence of the ’90s and dresses it in 2026 - and somehow, it works perfectly.

Margot Maison’s COLLAGE collection.

Galia Lahav Presents the DREAM STATE spring 2027 Collection

The new couture collection by Galia Lahav takes us on a journey between fantasy and reality, with dresses that redefine the image of the modern bride.

Designed by Galia Lahav

Brand news

The jungle as inspiration, what connects a tennis tournament to men’s fragrance, the trend that is stepping up a level, nuts and almonds in the service of beauty, and much more.

Black Market