From our perspective, it was only a matter of time before we heard such joyful news. The Israeli fashion brand and fashionista favorite, DÉ ROCOCO, founded and managed by siblings Romi and Shon Spector, is making a significant step in its international expansion and entering for the first time the global fashion platform REVOLVE, considered one of the most influential fashion arenas in the world.
"Entering Revolve is a very significant step for us, as it is the largest and most influential e–commerce site in the US, which naturally aligns precisely with our target audience," says Romi Spector, co–owner of the brand and a local It girl in her own right, "The move marks true progress for us in penetrating international markets, and brings us one step closer to fulfilling a long–standing dream: To see DÉ ROCOCO become a brand that is present and talked about in the global arena as well."
Particularly during a challenging period for Israel in the international arena, this is a significant achievement for an Israeli brand that manages to break into the American market and enter one of the largest fashion platforms in the world. The brand's swimwear and resort collection has launched on the prestigious retail site as part of a unique limited–edition release. The collection will be sold on the site and will be available for international shipping, with selected items launching in the first phase, and additional collections expected to launch later to expand the offering.
The connection between the parties was formed after a process that lasted nearly a year. A buyer on behalf of Revolve was exposed to the brand through influencers and fashion figures in New York who wore DÉ ROCOCO pieces and connected with the brand's design language. Subsequently, she approached the American showroom representing the brand, and a meeting was held in New York between Revolve representatives and the Spector siblings, during which the collaboration was finalized.
Let's clarify things a bit for anyone less familiar with the name, which has become synonymous with local brands that were born and exceptionally promoted on the basis of Instagram. DÉ ROCOCO was established in 2019 and focuses on women's fashion. The brand grew out of a strong and engaged digital community and offers a clean and precise design language, with flattering silhouettes, feminine fabrics, and looks that combine elegance with a sense of ease and confidence. Over the years, it has relied mainly on organic marketing and a loyal customer community, with about 90% of customers being repeat buyers – a rare figure in the fashion industry.
In recent years, the brand from the Spector family house has presented significant growth in its business activity, with an overall increase of about 60% in 2025. The online sector recorded a sharp jump of about 100%, a trend that also continues into 2026. Today, about 10% of the brand's activity takes place outside of Israel, while at the same time, further expansion of the brand's footprint is expected with the opening of three new stores during the year: In Eilat, in Kikar Hamedina, and in an additional location that has not yet been revealed.