Israeli fashion designers

No more clothing store: Ronen Chen transforms TLV MALL into an architectural space

The veteran Israeli designer is reopening his store in Tel Aviv with a new and thoughtfully crafted concept that combines minimalist architecture, art, and quiet luxury.

Ronen Chen, a new store in TLV
Yaron Minkowski

Brand news: After Julia Roberts, Victoria Beckham, and Kim Kardashian — now it’s your turn

Oria Azran

Brand news: Alte Zachen as inspiration and the Japanese woman who landed in Tel Aviv

Daniella Farin

Dressed for ‘aliyah’ success: How a Chicago woman became a self-made fashion designer in Israel


Legendary Israeli Designer Yaron Minkowski Celebrates 40 Years of Creativity and Style

A true pioneer of Israeli couture, Minkowski celebrates 40 years of artistic vision at Israel-Canada Tel Aviv Fashion Week 2025

Israeli designer Yaron Minkowski

Knitting hour: The bags that flooded your feed are hitting stores for the first time

After Vogue praise, international collaborations, and Instagram fame, Noam Hazan’s iconic knitted bags will be sold for the first time in Story stores.

The perfect envelope bag

Something about Kianne Frankfurt’s collection made us smile

Israeli fashion designer Kianne Frankfurt is launching a limited-edition pre-fall capsule collection and proving:Some may have come because of the name, but they stayed for the creation.

Kianne Frankfurt

For the first time in 22 years, Nili Lotan launches a bag line

The aspect of quiet luxury attached to Nili Lotan’s good name continues with her first bag collection in 22 years – since the founding of the fashion house that bears her name.

Lou model with a Parisian touch

The designer Berta launches a new showroom and studio in the heart of Tel Aviv

Berta’s bridal gowns arrive in the heart of Tel Aviv, a showroom and studio in a preserved building with an unforgettable design.

The designer Berta launches a new showroom and studio in the heart of Tel Aviv

Not just for brides: From today, every woman can purchase Dror Kontento at a low price

The leading designer steps out of his comfort zone and launches for the first time an accessible collection of ready-to-wear items, as part of a new collaboration with Golbary.

Leading the campaign is the presenter and face of the brand, Ilanit Levi, who was recruited by the fashion company also for this very project

Liz Martinez launches a new collection that will take you on a journey around the world

Liz Martinez’s 2026 collection – Endless Voyage – crosses borders, cultures, and continents, bringing with it a new, powerful, and feminine interpretation of the bridal gown world.

 Liz Martinez

Brand news: Caring for the future of the world and the top designer who designs for everyone

Caring for the scalp, getting perfumed and enjoying, sending greetings and donating, getting ready for Independence Day, and many more new products to discover.

 Alon Livné and Castro

A magical fairy or a daring princess: Maayan Malka's bridal collection

With surprising combinations of fabrics, hand-crafted 3D appliqués, and a lot of refined luxury, Maayan Malka manages to turn every dream into reality.

 Maayan Malka

Spring of love: 9 wedding dresses with flower and butterfly elements

Spring is here, bringing with it inspiration for magical wedding dresses full of blooms, lace, and softness. We've gathered here some dresses featuring elements of flowers and butterflies.

 Liz Martinez

Fashion designer May Mashiah makes a huge breakthrough abroad

May Mashiah has partnered with the fashion website FWRD, where she has officially begun selling her designs on an international level, with most sizes selling out within just 24 hours.

 May Mashiah X FWRD