Clothing
Ahead of the World Cup: The shirts you will want to wear even after the tournament is over
The Danish brand Les Deux launches a collection of football shirts in honor of the 2026 World Cup – five countries, vintage designs, and a price that justifies itself.
7 items we loved this week
Tamnoon opened a flagship branch in the Kiryon for NIS 6 million
After years without a branch in the north: Long-standing swimwear brand arrives in the Krayot
KARL STUDIO is expanding: Launching a new flagship branch in Midtown
The family brand has opened a flagship branch of approximately 200 square meters in the Midtown complex: "Our customer does not necessarily like shopping, he likes results."
From the mat to the street: Lululemon redefines what you wear to pilates
Lululemon launches a 2026 yoga and Pilates collection featuring Nulu™ fabric, soft silhouettes, and earthy tones designed for studio-to-street wear that blends comfort, movement, and style.
From paratroopers officer to designer: Inbar Noy launches a fashion brand in the midst of war
Inbar Noy, former paratroopers HR officer, launches SWAN fashion brand during wartime while balancing reserve duty and studies, turning a childhood dream into a women’s fashion label in 2025.
We found the item that deserves to peek out from under your shirt
A lace bra in a popping yellow, a checkered one-shoulder dress that is nothing short of dreamy, flat sandals in a minimalist silhouette, and four more items we loved this week.
The Rabbit has arrived at Zara: Everything about the new Bad Bunny collection
The beloved Puerto Rican singer launches a 150-piece collection with the Spanish chain – and together they translate the sexy, vibrant energy of his homeland into sun-drenched fashion.
DÉ ROCOCO makes a crazy move in the fashion market
The house brand of siblings Romi and Shon Spector officially enters the prestigious retail site favored by fashionistas, REVOLVE.
Dror Kontento is selling bridal gowns for only NIS 500
Good news for summer brides: The fashion designer Dror Kontento is returning with his highly discussed annual sale of bridal gowns from previous collections, starting from NIS 500 and up to NIS 5,000
9 Israeli designers reinterpret the mermaid silhouette
A glimpse into the new collections of local elite designers, who take the season's most talked-about, body-hugging silhouette and give it a personal, unique interpretation.
Our fashionable shopping cart for this week
Jelly slides that everyone must have, a deodorant that lasts for long hours even in the harshest heat, a satin skirt in a special shade, and four more items we loved this week.
A new generation of shapewear made from natural and breathable fabric
The Israeli brand ZOHARA presents a new shapewear collection made from soft and breathable modal fabric, featuring shaping silhouettes designed to provide a smoothed look and comfort.
