Clothing

Tel Aviv’s Shuk Olim brings out dozens of immigrant entrepreneurs to showcase goods

“Every single booth has an oleh with a story, and they're selling their products from the small business that they opened here in Israel after their aliyah,” said Devon Conway of Nefesh B'Nefesh.

Shoppers browse goods at Nefesh B'Nefesh's Shuk Olim event in Tel Aviv. June 25, 2026.
An illustrative image of fast fashion.

Stop blaming shoppers for fast fashion: Israel's government should fix the market - opinion

Les Deux

Ahead of the World Cup: The shirts you will want to wear even after the tournament is over

lululemon

7 items we loved this week


Our fashionable shopping cart for this week

Jelly slides that everyone must have, a deodorant that lasts for long hours even in the harshest heat, a satin skirt in a special shade, and four more items we loved this week.

ROJA

A new generation of shapewear made from natural and breathable fabric

The Israeli brand ZOHARA presents a new shapewear collection made from soft and breathable modal fabric, featuring shaping silhouettes designed to provide a smoothed look and comfort.

ZOHARA

The Michael Kors store reopened after a luxury renovation

The renovation of the Michael Kors flagship store in the Ramat Aviv Mall has come to an end. The store has reopened, and this is a good enough reason to enjoy the selection of the summer collection.

The Michael Kors store reopened after a luxury renovation

Here are the 7 items we loved most this week

In our shopping cart: White jeans at an amazing price and more goodies you won’t want to miss.

Parfois

The sneakers everyone is chasing: Veja launches a new collaboration

Three pairs of interchangeable laces, 1970s football inspiration, and a modern vintage design: Veja and Magliano unveil the new Panenka model, already one of the brand’s standout hits.

Veja x Magliano for STORY, NIS 1,000.

The iconic predatory cat has arrived at Big Fashion Glilot

With over 400 models and an update to designs adapted for the coming summer – the sports and lifestyle brand, Puma, opened its flagship store at Big Glilot.

Puma. Prices range: NIS 39.90-1,399

Hoodies' new move: New girls' collection with an investment of millions of shekels

The new collection seeks to bridge the gap between the comfort identified with the brand and the hot trends of TikTok and Instagram.

HOODIES  store in Azrieli Mall in Tel Aviv

Everything a girl needs - in one shopping basket

A clean look à la Baywatch, courtesy of Zohara’s one-piece swimsuit, sunglasses with a retro interpretation of the classic aviator frame, and five more items we loved this week.

ZOHARA

From a drink cup to all our wardrobes: This is the trendy color of 2026

The matcha green color, born on social media, has become a trend and has spread beyond clothing into footwear and nail art, becoming among the most popular shades this season.

Mini dress, CASTRO, price: NIS 249.90

Starting this morning: 30% discount on the most coveted items of Alo Yoga

The activewear brand, ALO YOGA, is celebrating a birthday and there is definitely a reason for a particularly worthwhile discount party for fans of the brand.

Alo Yoga