New products
The soul friends who founded an iconic brand in Paris – and now it’s in Israel
Brand news: The makeup brand creating buzz, the perfect makeup removal, kitchen tools that make you want to cook, the pizza making Aliyah, a morning by the sea, and many more.
New food products that arrived in stores
All the tasty things that landed on store shelves
On the way: New design and ultra-thin model – Everything we know about the new iPhone 17
New men's grooming products: Innovative shaving machine to special summer soap
Summer is at its peak and reinforcements join the grooming routine: Innovative WAHL machine, L'Oréal acne-fighting series, new AX deodorant, and advanced sunscreens priced between NIS 18-499.
Summer is already here – along with the hot trend everyone is crazy about
This year, sailing and yachting inspire the standout nautical style trend, blending practicality with elegance - the perfect combination for the season’s look and exactly what we need right now.
The company ecosupp launches a new and powerful probiotic
All the latest research shows how important our gut bacteria are to every part of the body – from the brain to chronic diseases. So what’s new in the product they launched?
German wines at heartwarming prices
The German wine brand Hans Bea’ has landed in Israel. Yair Gat embraces it with both hands, not only because of the pricing.
Flushable biodegradable wipes for thorough cleaning, relief, and soothing of the anus
This is a healthy alternative to toilet paper, designed primarily for those over the age of 50 who have encountered various health issues in one of the body’s most sensitive areas.
A bombshell dress for under NIS 100? We'll take two
The top 7 picks: It wasn't easy this week to put together our shopping list – mainly because we genuinely want everything.
7 items we loved this week
We couldn’t resist: We found shorts like Zoë Kravitz’s for just NIS 79.
ASICS launches the GEL-KAYANO™ 32: Smoother running than ever
The Japanese sports brand presents the new generation in its leading running series, with improvements in cushioning technology, personalized comfort, and a lightweight, premium design.
How can you make Dubai chocolate without pistachio? Elite thought of something
Israel’s tastiest news – here are some of the new products that have arrived on store shelves for the summer.
Italian wine from Tuscany made from grapes grown using environmentally friendly methods
Straight from Tuscany, the Italian wine region, 4 wines produced from grapes grown using ancient, environmentally friendly methods.
Razor with a feminine design and moisture-enriched blades
A women's razor with five moisture-enriched blades, offering a comfortable grip and precision even in sensitive areas of the body.
