New products

The shoes that conquered the world are back for winter: What’s new this year?

The 2025–26 winter collection of the iconic German brand arrives in Israel at Original's, featuring the legendary Boston model, the cozy Shearling line, and everything you need for the season.

BIRKENSTOCK
Laline

It’s not a home – it’s an experience: The collection that makes winter perfect

Take Me Home

The brand expands and launches a baby care product line

ATOM

Brand news: The brand that returned to Israel, and the chain celebrating 11


Tivall launches Israel’s first vegan fish filet

Tivall breaks new ground with a series of vegan fish fillets that imitate real fish in taste, texture and aroma - and some more new products that arrived in stores.

Tivall

The delicious news of Israel

They broke the internet, they broke us: the spreads that are worth the noise.

Alalechem

A capsule collection of shoes that offer the most protection and support for your feet

On the occasion of the brand’s 100th anniversary, Caterpillar is releasing its capsule collection suitable for men and women.

Caterpillar

DJI launches the Osmo Action 6 in Israel: The action camera that sets a new standard

The Osmo Action 6 from DJI arrives in Israel with an advanced sensor, upgraded stabilization, extreme durability and shooting capabilities that set a new standard for creators and athletes.

DJI Osmo Action 6

The supermarket chain enters the world of delicatessens

The am:pm chain is launching Delicatizi – a new product line that includes fresh pastas, unique cheeses and gourmet pizzas.

am:pm’s delicatessen products

Hamilton watch brand unveils a new watch featured in Call of Duty

Hamilton is launching a limited edition inspired by Call of Duty: Black Ops 7, with a tactical model that also appears inside the game itself.

HAMILTON X Call of Duty Black Ops 7

A sweet hug for IDF wounded: Chayal Chayelet chocolate returns to the shelves

The iconic Strauss brand returns in a nostalgic edition dedicated to Israel’s war wounded, offering a donation to IDF rehabilitation and a warm message of gratitude and hope.

Chayal Chayelet chocolate.

"The New Milk": Gad Dairies and Remilk present cow-free milk

The veteran dairy and the start-up that created non-animal milk protein are launching a commercial collaboration and new liquid dairy products under the name “The New Milk.”

Gad Dairies and Remilk

Official: The MacBook Pro M5 arrives at iDigital

The MacBook Pro with Apple’s new M5 chip has arrived in Israel, offering improved performance, efficiency, and advanced AI features, starting at NIS 7,299.

MacBook Pro

CashCal Pro Card: Cashback and special benefits for students

The new credit card in cooperation with istudent offers cashback on purchases, a three-year exemption from card fees, access to lounges around the world, and a free one-year Wolt+ subscription.

CashCal Pro card

The delicious news of Israel

The new Taami is not exactly Taami, does anyone have a problem with that?

Taami X, Elite