New products

Kosher Passover desserts

When everything around is festive and serious, these boxes are just right for the occasion.

Kosher Passover desserts, Eden Desserts
Naaman Passover 2026 collection

Naaman Passover 2026 collection

Kubis peanut butter flavor, Carmit

Kosher for Passover wafers

Original coupe-crossover design, with brushed concrete color enhancing it (an extra NIS 3,000).

First drive in the Omoda 9


Israel’s food news

A tropical cocktail in the middle of the Middle East, ready for action.

Peach rum-flavored cocktail, Schweppes

We tested Apple’s affordable MacBook – and it’s set to shake up the entire computer industry

Apple’s affordable MacBook delivers an aluminum body and impressive performance, giving the feel of a much pricier computer at a surprisingly low cost.

MacBook Neo

A new supplement combines vitamin C, vitamin D, and zinc in one capsule

Take three vital and important ingredients and combine them together. You get one particularly powerful capsule.

ecosupp

Cooking news of Israel

A bigger, and more beautiful holiday meal: The hit series that wants to cook everything.

Mono, the new collection by Cook And Bake

Achva introduces exclusive halva inspired by Dubai sweets

Limited edition halva with chocolate & pistachio at NIS 21–25. Also: New Korean ROUND LAB at Super-Pharm, Carolina Herrera perfume, Prinir canned corn, and more.

Dubai Chocolate.

A salad celebration that is a complete meal

The most Israeli table there is reopens. Come with large pitas.

Tzabar salads

The Korean skincare trend continues: A new brand lands in Israel

These days, Super-Pharm is expanding its Korean skincare department and adding the beauty brand ROUND LAB to its lineup.

ROUND LAB

News spring perfumes

Spring, the season that bottles our fantasies. This year escapism is stronger than ever – from bold attempts to return to 1722 in France to perfumes that feel like a new beginning.

New Perfumes

Functional training, and then a functional snack

Train, and then attack: A savory protein bar that delivers on its promises.

Protein Bars, Today

New wines for Passover

With the whole family, and all the land, star bottles are poured on Seder night.

Teperberg Winery