New products

We tested the new vacuum-mop from JONR

Alongside the well-known brands that dominate Israel, a new player has arrived here called JONR that is trying to offer flagship-level features at a more accessible price.

JONR X1 Max
NEXUS

A new premium collection with 10 luxurious fragrances

Hummus with Carolina Reaper pepper, Strauss

Food news: A new and surprising flavor for hummus

Munich-style lager beer, Paulaner

Munich-style lager beer by Paulaner


The Korean skincare trend continues: A new brand lands in Israel

These days, Super-Pharm is expanding its Korean skincare department and adding the beauty brand ROUND LAB to its lineup.

ROUND LAB

News spring perfumes

Spring, the season that bottles our fantasies. This year escapism is stronger than ever – from bold attempts to return to 1722 in France to perfumes that feel like a new beginning.

New Perfumes

Functional training, and then a functional snack

Train, and then attack: A savory protein bar that delivers on its promises.

Protein Bars, Today

New wines for Passover

With the whole family, and all the land, star bottles are poured on Seder night.

Teperberg Winery

Blue-and-white spirit, in the glass

On a holiday that calls for wine with added value, Israeli creative bottles take the stage.

Collector’s Edition, Yaffo Winery

Food news of Israel

One of the most childish hits wants to grow up, and rightly so.

Organic fruit purées, Tvuot

Israel’s food news

It is a bit of a rice cake and a lot of a snack. That is more than we asked for.

Energy rice cakes in za’atar and barbecue flavors

Ahead of Passover: Holiday collections, smart cookware and self-operating ice cream machine

An ice cream machine, new kitchenware from Golf&Co and Soltam, Ninja appliance, Seder plate by Magnus, colorful pitchers from KARE, and tools from HAY and Castro Home.

Castro Home launches a spring-Passover collection with four completely different aesthetics.

The most controversial shoe launches a bag

The brand Crocs continues to reinvent itself through collaborations and different versions of its shoes – this time, with a collection featuring 5 bag models.

Crocs

A more delicious Passover than ever: All the innovations for the holiday table

From culinary innovations to festive bottles – this is how the upcoming Passover meal will look.

New Products on the Shelf for Passover 2026.