New products

We tested the new vacuum-mop from JONR

Alongside the well-known brands that dominate Israel, a new player has arrived here called JONR that is trying to offer flagship-level features at a more accessible price.

JONR X1 Max
NEXUS

A new premium collection with 10 luxurious fragrances

Hummus with Carolina Reaper pepper, Strauss

Food news: A new and surprising flavor for hummus

Munich-style lager beer, Paulaner

Munich-style lager beer by Paulaner


We tested: A smart home scale that also measures fat and your metabolic age

It is thin, compact, provides 10 different body measurements, and is accurate, almost like professional devices in clinics. We took it for a test run and came back with impressions.

The BC 731 is significantly smaller than other smart scales

A series of Korean cosmetic products suitable for all skin types

Five science-based skincare products, paraben-free and suitable for all skin types for women and men.

Herbalife HL/SKIN

Israel’s food news

They promised looooots of toppings on the hummus. They delivered.

Hummus Achla

Everything foodies need in the kitchen – now in a unique collection

A unique kitchen collection of pots, cookware and accessories, created to meet real cooking needs, offering a practical, stylish and inspiring solution for the home kitchen.

GOLF&CO in collaboration with FOODY

Israel’s Food News

She calls it Tofu 2.0 and Super Tofu. She’s also pretty right.

Wyler Farm's tofu patties

The lawyer who didn’t know how to bake challah - and invented a device sold by the thousands

Seven years ago, lawyer Galia Moyal founded the premium kitchenware brand MAGNUS. She recalls how her father’s death shaped her path and celebrates the love of the Israeli public.

MAGNUS D'BakerAid.

The new schnitzels of Tivall

The same thing, with even more sound: A new corn schnitzel boosts crunch.

Corn Schnitzel Crunch, Tivall

The Shark vacuum that does what the competitors only promise

After dozens of vacuums, I thought nothing could rival Dyson. Then Shark arrived and proved you can clean carpets and cat fur effortlessly, without constant brush changes.

Shark Powerdetect IP3253

Israel’s tasty news: New soy drinks

Make room in the fridge, and get ready to froth: The new drinks from Alpro.

Fresh soy drinks and a salep edition, Alpro

Creatine reaches the refrigerator: New protein drinks have landed on supermarket shelves

Israel’s growing protein drinks market now adds creatine – a popular sports nutrition ingredient – introduced for the first time in a ready-to-consume beverage.

The GO protein drink series