Perfume

We found the item that deserves to peek out from under your shirt

A lace bra in a popping yellow, a checkered one-shoulder dress that is nothing short of dreamy, flat sandals in a minimalist silhouette, and four more items we loved this week.

BOW M
ROJA

Our fashionable shopping cart for this week

PUMA

Brand news: Who landed from Brazil and a 360-degree fashion experience

ZOHARA

Everything a girl needs - in one shopping basket


A boho cardigan and boots with a tiny heel that will add a few more compliments to your collection

Kitten heels on practical leather ankle boots for day and evening, a fringed cardigan in a creamy shade at a stunning price, and five more items we loved this week.

Zohara

NIS 100 and this chic cocoa jacket in your closet

An oversized leather jacket at a price we forgot still exists, a white cardigan known for tying up loose ends, a crystal-embellished clip-on earring, and 4 more items we loved this week.

Urbanica

Gifts you should buy first for yourself, and if you have money left – also for others

We don’t need an excuse to pamper ourselves. In these challenging times, treat yourself to beauty gifts that truly matter. Here are some top suggestions.

Yael Shelbia

Brand news: From Morocco with love and Almodóvar in Israel

Bubbles of luxury, Moschino’s toy, from St. Petersburg to Israel, the sports brand that will pamper you, the flavors of Zaguri, a dizzying combination, indulgent chocolates, and cigars from Cuba.

Liron Goshen

Brand news: On the connection between coffee and design

Worldly pampering, addictive fragrance, holiday sparkle, mirror-like shine, cozy winter coffee, winter survival kit, facial rescue wheel, creative sufganiyot, indulgent chocolates, and edible clouds.

Laline

The French have always known how to do proper skincare; Petits Beurre Treats makes the smart move

A high-quality anti-aging cream | A new men’s perfume trying to be different from the classics| Refreshing your underarms is not enough, now there’s deodorant for the whole body, and more.

NUXE NUXURIANCE ULTRA

Get ready to fall in love: The design house L'OBJET from New York has landed in Israel

Factory 54 Beauty launches the L'OBJET brand, known for its luxurious designs and unique perfumes, alongside 9 other new beauty products.

L'OBJET

Brand news: An Italian Hanukkah, Japanese bubbles, and a pink comeback

The return of the pearl, the photographer who crossed boundaries, global jewelry, a scent of luxury, the spiciest collab, and the doughnuts you won’t want to miss.

A fashionable photographer

Brand news: The brand that returned to Israel, and the chain celebrating 11

The technology that preserves youthful skin, the sea as inspiration, coveted perfumes, a menu you won’t want to miss, running all the way from Spain, and more.

ATOM

Brand news: It’s hot in the underworld and who will wrap and pamper

The future is pink, the most stylish home collection, a must-have for hair, fashionable at home, the salmon craze, chocolates that underwent a transformation, and more new items.

Femina