The Most Basic
If you belong to the genre that believes that to look good a few basic products are enough, you should adopt the words of François Nars, founder and creative director of the American makeup brand NARS, who says: I believe in individuality. It's about enhancing who you are, not transforming you into someone else, and adopt the brand’s lineup for skin like that of Kaia Gerber, its global face.
At First Light Light Reflecting™ Hydrating Primer - Contains 93% skincare ingredients for even and smooth makeup for up to 12 hours and excellent-looking skin even after removing makeup. The primer blurs fine lines and improves skin texture, provides a boost of hydration thanks to dual hyaluronic acid (surface and deep hydration) and squalane to strengthen the skin barrier. The Wake Up effect brightens and stimulates the eye area, creates a “lift” illusion and blurs signs of fatigue with light coverage. The Hydra Priming compound creates a thin and breathable layer that locks in moisture and provides natural glow for 24 hours. The formula is vegan, creamy and suitable for all skin types. Available in 5 shades for precise matching.
Radiant Creamy Concealer - The iconic concealer that corrects, brightens and sculpts, for medium to full coverage, buildable, long-wearing for 16 hours, with radiant light-diffusing technology that blurs imperfections, signs of fatigue and fine lines. The formula is creamy, rich in moisture and maintains skin elasticity, also suitable for highlighting and contouring and available in 30 shades for all undertones.
Soft Matte Complete Concealer - A matte-finish concealer for high coverage, provides a soft-focus effect for even skin texture, covers dark spots, under-eye circles, redness and blemishes. Long-lasting all day. With continuous use the skin is softer and smoother, thanks to peptides, hyaluronic acid and vitamins A, C and E.
Light Reflecting Setting Powder - The iconic powder rich in clean ingredients, enriched with glycerin and antioxidant vitamin E, for protection from dryness and comfort. Sets makeup for a full day, blurs wrinkles, fine lines and pores thanks to photochromatic technology that adapts to changing lighting. The finish is lightweight, luminous and radiant. Available in 4 shades.
A Storm in the World of Hair
In a world where hair devices have become a status symbol at the price of a vacation abroad, the veteran New York brand Remington, one of the best-selling in Israel, launches AIRvive - A series of hair straighteners combining convenient design, precise control, hair protection and a precise result.
The big hit is AIRVIVE technology, which uses airflow enriched with millions of ions through ventilation openings. The ceramic plates are coated with conditioner particles released during styling, ensuring hair protection, neutralizing annoying frizz, setting the style, a smooth, shiny and healthy look and reduced heat damage.
The S8930 hair straightener has plates whose outer side features cool air outlet vents that cool the hair, setting the style for a long time. An advanced heating system ensures even heat distribution. The device has 5 heat levels (150–230 degrees), temperature memory with locking mechanism, heats up within 15 seconds, LED display, universal voltage and a heat-resistant storage pouch.
The panther in the group is AS8930 - A 2-in-1 straightener and styler, from wet hair to styled hair in one device with two usage modes: Wet hair mode that combines a stream of hot air for drying and straightening at a low temperature, without extreme heat that damages the hair, and preserving natural moisture for up to 24 hours; and dry/finish hair mode, in which airflow is reduced and plate heat is increased, for 80% smoother styling and immediate setting. The straightener has floating Ultra Smooth plates with an advanced coating 10 times stronger and 35 mm wide - Ideal for thick hair and fast styling, 30-second quick heat-up, LED display, automatic shut-off, extra-long swivel cord and heat-resistant mat. And the crazy bonus - 6-year warranty from the official importer “Sarig Electric”.
A Universal Perfume
The Parisian niche fragrance brand EX NIHILO launches GENERATION(S) - A unifying fragrance that speaks a universal language without gender and embraces the spirit of the times. Behind the fragrance creation is Nadège Le Garlantezec, one of the prominent voices of the brand, bringing an elegant and relaxed signature. The composition is woody-fruity and balanced: Pear and fig for juicy softness, sandalwood for creamy depth and pink pepper, incense, tonka and musk for a refined trail and precise presence.
Beyond the scent, it is technological innovation: A clean, alcohol-free formula based on a patented transparent aqueous micro-emulsion. According to brand data, 94% of the fragrance remains on the skin after 6 hours and 90% after 24 hours. The lightweight texture is suitable for sensitive skin, including pregnant women and children.
The perfume joins the brand’s collection of 33 original fragrances created in collaborations with leading perfumers, from unique raw materials and at a high level of finish.
The Next Generation
The Japanese beauty giant Shiseido launches the next generation in targeted anti-aging treatments: Vital Perfection Intensive WrinkleSpot Treatment A+ - A powerful treatment based on pure retinol and clinical results indicating improvement in deep wrinkles and lightening of age spots within one week. Behind the development stands the brand’s advanced research, which found that daily facial movements create ongoing mechanical pressure on the skin, which over time damages the upper dermis, alongside a decrease in collagen, especially type V, essential for skin elasticity, strength and texture.
The formula was developed to act in areas where signs of aging are especially prominent, and combines SafflowerRED™ - An innovative clinical ingredient for wrinkle reduction, and an ingredient identified with the Vital Perfection line for targeted, precise and fast treatment to improve texture, tone and firmness of the skin.
Lift and Lock
L’Oréal Paris launches Telescopic Extensionist, with technology that provides lashes with maximum length, precise separation and a clean look without clumps. The mascara has a silicone brush that separates and curls each lash. The lightweight formula allows build-up from a natural to a dramatic look.
Maybelline New York launches Lash Sensational Sky High Rose Gold - A mascara for maximum lash length, separation and a glitter top in a rose gold shade. Recommended to apply over one of the iconic Sky High mascara shades. The mascara has a flexible and long silicone brush that reaches the short lashes and raises the standard to a new height.
Also for the brand: Grippy Primer nourishes in a lightweight serum-like formula, provides hydration for up to 24 hours and a fresh look. Upon application it turns into a subtle “grip” effect that adheres to makeup and extends its wear.
Cleanses and Treats
The dermo-cosmetics brand Sebocalm launches a cleansing foam for oily skin prone to blemishes, that cleanses and works smart. The formula combines 2% salicylic acid - An active ingredient that penetrates pores, helps gently dissolve dead skin cells, vitamins B3 and B5 and moisture-balancing components that support maintaining the skin barrier without drying it. Suitable for oily/combination skin prone to blemishes and comedones, and for teenagers and adults dealing with seasonal/hormonal breakouts. Dermatologically tested, gluten-free.
Domestic Peace
Do you know that moment when you are stuck with 2% battery and discover someone has already taken over the charger? Or the moral dilemma - What to charge first, the earbuds, the tablet or the phone? The brand Anker ends the charger battle and launches Anker Zolo Charger 140W, with 4 charging ports (3 USB-C and one USB-A), allowing you to charge the laptop, smartphone, tablet and earbuds together. The charger has a digital display showing in real time how many watts each device receives (you can prove to everyone who the electricity waster at home is). Thanks to GaN technology it is 52% smaller than bulky chargers, fits in a pocket, delivers 140 watts of power station strength and smartly identifies which device is the hungriest and distributes energy dynamically. It has an AI-based “bodyguard” - ActiveShield™ 2.0 technology ensures nothing overheats, even when the charging battle is at its peak. Instead of buying 5 chargers, buy one that solves it for everyone. Comes with a USB-C cable.
On Space
The Wine Bar TLV of the importer network opens the door to a concept where shop, bar and deli meet in one space, Multi-Space, where the shelf is also the menu. The twist? Choose a bottle directly from the shelf, open it at store price and pay a symbolic corkage fee. In a reality where a glass of wine at a bar is sometimes priced like a whole bottle, this is a model that redefines the drinking experience. The menu is built around what works with wine: At the center of the space a blazing taboon oven produces handmade pizzas and focaccias, premium cheese platters and precise delicacies, from artichoke alla romana on thick labneh cream to sun-dried tomato dips and fresh market vegetables. The space functions as a cultural-culinary center dedicated to the world of wine and alcohol, with events, workshops and gatherings connecting wine, food and atmosphere in an intimate setting.
Warm and Tasty
When it is cold outside, inside it is warm and tasty. Goldy's, the kosher homemade food brand, and the Golf & Co chain launch a winter collaboration that connects the taste of home with pampering lifestyle and creates a perfect moment for a winter evening. At the center of the collaboration is a cozy winter package containing Goldy's homemade soups: Chicken with matzo balls, orange vegetables and classic vegetables, and soup croutons, alongside a soft and pampering blanket. Everything you need to curl up, warm up and let the first spoon do its thing. The package is offered at a special price and in limited quantity, in Golf & Co stores and Goldy's delis in Bnei Brak and Jerusalem, and there are additional benefits.
Up to 120
The WeShoes chain breaks records and expands with its 120th branch at Azrieli Mall Tel Aviv, one of the central retail hubs in Israel, with a lineup of beloved brands - From the comfort of HOKA and Crocs, through the style of Blundstone and Kizik to Kånken bags and the colorfulness of Desigual and the house brands Seventy Nine and Oscar.
Sumo in Holon
Sumo restaurant in Holon offers a pleasant atmosphere, meticulous design and a rich winter menu with special dishes, desserts made on site and an active cocktail bar. The kitchen is led by the group’s chef Avi Naamani-Luxembourg, and the restaurant is owned by the Key Group in partnership with Eyal Eliyahu, entrepreneur and interior designer responsible for the design of the group’s restaurant spaces, including: Patricks - Among the first Irish bars in Israel, Cafe Lalush, Oumi, Cafe Giorgio, Bobo Italiano, America and more.
The professional and managerial activity is led by Tomer Asidon. At the center of the space is a large bar with a rich drinks menu: Colorful cocktails, spirits, liqueurs, wines and draft beers. On the menu: Starters such as gyozas, bruschettas, naams, ceviche, crispy rice, carpaccio and nigiri; soups, buns, salads and wok dishes; and main courses including a variety of fish and meats. Sumo’s flagship dishes - Combinations, cones and sashimi, including gluten-free.
An Upgraded Icon
After a series of workouts, Tivall’s corn schnitzel arrives in a thinner and crispier version, with a coating that crackles in the mouth and zero red labels. Two years of development (working hard so it will be tasty for you) it took Tivall to launch the insanely crunchy Crunch series, made from super high-quality and highly addictive corn. Whether you are into the classic or looking for action - There is also a spicy schnitzel, and it is going to be your most photogenic and loud bite.
A French Duo
The Israeli consumer no longer settles for basic and seeks quality, depth and a taste of abroad at home. The premium trend sweeping the shelves led Yad Mordechai to launch a Dijon mustard series, created in collaboration with a French expert manufacturer. It is a traditional recipe, selected ingredients and a precise combination of yellow and dark mustard seeds, vinegar and spices. The new duo in the kitchen: Smooth and classic Dijon mustard, characterized by strong sharpness and a creamy texture, and mustard with grains in a coarse texture and milder taste.
