Perfume

It’s not that we need these shoes, it’s that daylight saving time forced us

The clock change led us to fill this week’s cart with quite a few colorful pieces – from dizzying red heeled sandals, to greenish matcha soap, and a lime-hued Furla bucket bag.

H&M
BOSS

Brand news: The influencers reveal the secret and the new scandal

BEYONDSKIN new store, Ofer HaKiryon Mall.

After a period we all wanted beauty – Israel’s top fragrance chain opens in the North

Dubai Chocolate.

Achva introduces exclusive halva inspired by Dubai sweets


7 items we loved this week

Balloon cuts aren’t going anywhere anytime soon – so we adopted one in a light blue denim version, fell in love with a set of layered basic tank tops and found 5 more great items.

 Balloon-cut denim skirt by H&M

Tanning, scent, and confidence: Essential updates for the Israeli man

From musk to black pepper, from bold colognes to disappearing pimples – Summer 2025 brings men's fragrances, creams, and even pimple patches for the toughest skin.

 Tom Ford

Brand news: Wearing evening dresses and fighting skin cancer

The top designer who brings New York magic, the magic bra, emotional evening dresses, nostalgic perfume brands that still inspire, and some more new products we checked out for you.

 Razili

The Science of Scent: How Israeli Innovation is Redefining Perfume and Wellness


From the wardrobe to the bathroom shelf: Men, here's how to survive the summer

In our grooming and lifestyle picks for the gentlemen in the crowd, we’ve selected a fragrance that leaves no room for doubt, a killer linen shirt and an energy supplement that goes the extra mile.

 Diesel

We found you a tiny bikini that will get the whole beach on its feet

A striped polo, deep brown sandals, a lengthening and long-lasting mascara, a tiny animal-print triangle bikini — and three more items we loved this week.

 7 items we loved this week,

Here’s a sentence we never thought we’d say: We found a really handsome razor

As if it’s not hard enough already, suddenly it’s summer. This time we have 6 products to help get through the scorching season.

 Clinique

Brand news: Ocean-inspired jewelry and fun cakes for Shavuot

When saffron wraps the body in sensuality, sea-inspired jewelry, a brand launching new eyeshadows, sun protection for the skin, what to take to the beach, the magic stick, and more new products.

 Pandora

It took time, but it happened: We found the dream bag for summer

Two days of continuous walking led us to the conclusion that the following shoes are the most comfortable we’ve ever worn - and 6 more items we loved this week.

 Straw clutch by Furla

In summer, it's a different story: 7 men's perfumes that will survive the local heat

No more routine summer scents: 7 men's perfumes that open doors, break hearts, and leave a mark even when you're long gone.

 XERJOFF