Perfume
From the shower to the fragrance: The men’s product guide for winter 2026
Shaving machines, men’s lines for sensitive skin, refreshing gels, and new fragrances – all the products that will help men refresh their grooming and fragrance routine for the cool winter season.
Brand news: Thickness does matter and who got a hair transplant
7 items we loved this week
Brand news: Demi Moore’s new role and who is the woman in red?
The perfume is sold for NIS 1,000, how much would you be willing to pay for one spray?
A new perfume vending machine offers luxury perfumes to the Israeli public, but you'll have to part with a bit of money for a single spray.
Can you hear? We've found the perfect dress for your next date
A basic sheer, a buttoned denim shirt from, one of the best makeup removers we've tried, and a refined satin slip dress in bold colors for the perfect date—here are 7 items we loved this week.
Is it brown or green? This faux fur coat is deceptive but full of style
Weekly shopping recommendations featuring warming items (for the body and soul), for outdoors and indoors.
Brand news: Fashion that respects the Earth
Makeup collection for a luxury brand, an expanding series, facial cleansing, the brand that brings clinic-level treatments home while also caring for mature skin, and more new products.
Expanding dishes and delightful pastas
Brand news: Gifts with community value, a designer raising awareness, and surprises from Pizza Hut.
The comeback of escentric molecules: Leading brand joins April's network
APRIL, a leading skincare and fragrance chain in Israel, secures exclusive rights to Escentric Molecules, a gender-free fragrance brand once popular in Israel but discontinued locally years ago.
7 new men's fragrances on the shelf
The new season brings a wave of men’s fragrances that combine freshness, depth, and uncompromising charisma.
Scents of success: Rihanna's new J'Adore campaign
At 36, Rihanna replaces Charlize Theron as the new face of Dior’s iconic J'Adore fragrance. Can the pop star breathe new life into the established brand?
Holiday fragrances: The perfect gift that lingers beyond the season
Discover the latest in luxury and niche fragrances for an unforgettable sensory experience that will linger long after the holiday season ends.
Chic fragrance sets for the new year
As the New Year approaches with a security twist, we’ve gathered the best fragrance sets to elevate the atmosphere in your safe room.
