Perfume

From the shower to the fragrance: The men’s product guide for winter 2026

Shaving machines, men’s lines for sensitive skin, refreshing gels, and new fragrances – all the products that will help men refresh their grooming and fragrance routine for the cool winter season.

New products for men
Kenneth Cole

Brand news: Thickness does matter and who got a hair transplant

Gucci

7 items we loved this week

Demi Moore for Kérastase

Brand news: Demi Moore’s new role and who is the woman in red?


Beauty gift sets you'll love to receive this holiday

Ahead of Rosh Hashanah, we’ve gathered the best beauty and fragrance gift sets to elevate your holiday shopping, because if there’s one thing that remains steady in life, it’s holiday shopping.

 Chloé

Recommended boutique fragrances for men: Elevate your style

Luxurious, head-turning, and long-lasting – we’ve curated the most unique and elegant scents that will set you apart at your next holiday gathering.

 Boutique fragrances for men

De Kas Paris brings the scent of Paris to Israeli holidays

Looking for a holiday gift? The luxury brand launches a collection of candles and diffusers inspired by Paris, blending modern design with natural materials to offer a unique sensory home experience.

 DE KAS PARIS candles

A sweet revolution: Cookies that tell a story

From mysterious night fragrances to curly hair innovations—an overview of the refreshing new products in the Israeli consumer market.

 Kinderini by Ferrero

Price gaps: Best network for buying perfumes for Rosh Hashanah

With Rosh Hashanah approaching, be aware of price differences in perfume departments that can exceed 50%. We sampled 15 products from three leading networks.

 Perfume, perfumes

Have you tried men's fragrances with hay and coriander?

Grooming brands are launching new products and fragrances, pushing ingredient lists to the extreme. Here's what we discovered.

 From the Tommy Hilfiger IMPACT TOGETHER campaign

What did we fantasize about this week? Shorts inspired by Maya Kay and the perfect fall bag

From a little black dress to a dreamy lip pencil, asymmetric denim shorts inspired by Maya Kay, and the most versatile bag for fall – here are this week's recommendations.

Choosing lipstick in makeup shop

Gucci unveils new fragrance: From floral celebration to feminine elegance

New product launches for summer 2024 include refreshing fruit juices, long-lasting makeup, and innovative skincare products. Discover the latest must-haves on the shelf!

 Gucci Flora Gorgeous Orchid

The perfume of the new generation

Introducing KUNI: The innovative home scentware changing the ambiance with smart capsules. Enhance your living environment with ease and style.

  Tolman's dot. Atmosphere Perfume

Sweet and daring Tu B'Av: From chocolate pralines to handcuffs

Max Brenner's sweet gift boxes, bold Amour Cosmo Lychee cocktails, cherry-scented perfumes, sexy lingerie, and Pandora jewelry – we reviewed the best gifts for the Hebrew Valentine's Day.

 B'Av gifts