Perfume

The Frédéric Malle brand, which revolutionized the world of perfumery, celebrates 15 years of its iconic fragrance at Factory 54 stores and Amor in Kikar Hamedina.

A scent of contrasts, a view of the world, nourishing lipsticks, a must-see fair, luxury brand watches, caring for curls, a cotton fragrance, a shaving experience, and more new products.

Fatbergs are accumulations of fat, oil, wet wipes, and other waste that build up in sewage systems, causing major backups.

Black perfume, fashion as home, upgraded pop-up lipsticks, dry skin treatment, volumizing lip gloss, olive oil for the body, face accessories, new branding for wine, and fine sesame tahini.

Also - Kérastase celebrates 60 years with a relaunch of its iconic hair oil in eco-friendly packaging, and Lipton unveils a new pyramid tea bag series.

In a time of rising costs, the April chain is offering a temporary VAT refund on selected purchases over NIS 500 – a targeted response that highlights the complexity of the economic situation.

Scent of Iris, a luxury brand with a corner, 1920s as inspiration, cozy pajamas, terracotta for the face, blue-and-white hair care, Johnny Walker keeps walking, and more new products.

Welcoming the year at Terminal X, the family preserving the heritage, the beauty brand breaking boundaries, contouring the face, sparkling more, special perfumes, and more new products.

A perfume born from passion for art, empowering jewelry, a fashion capsule, pearls in space, hair care, water with a chef, and when Golan sausage meets French mustard.

FRAGRANCE DU BOIS launches Sirène, KLENÔR presents a blue-and-white hair care series, Bissli in a limited edition with secret flavors, and a new vegan sorbet from Ben & Jerry's.