Walking and Dreaming
Summer brings heat, humidity, and a stream of events—when the shoes aren’t comfortable, there’s no relief on the dance floor. Perhaps flip-flops? The international footwear and accessories brand ALDO is launching Dream in Motion—a shoe and accessory collection that redefines the balance between style and comfort. Because there’s no need to suffer for beauty or come home with blisters—now looks, comfort, and quality go hand in hand.
The women’s collection includes sneakers, platforms, heels adorned with flowers, romantic embroidered flats, and woven loafers. To complete the look, there are bags and fashion jewelry. Men can enjoy sneakers and boat shoes in shades of ice, navy, and denim.
At the heart of the collection are 3 groundbreaking technologies:
Pillow Walk™ – a patented and exclusive ALDO innovation featuring double-cushioned insoles that adapt to the foot’s shape, absorb shock, and provide lasting softness even after hours of standing.
Lightweight – ultra-light soles, external or internal.
Flex Technology – offers unique flexibility thanks to soft materials and sole structures that allow free, natural, and comfortable movement for hours.
A Musical Fragrance
The Italian niche perfume brand Xerjoff is launching the XERJOFF Blends collection—a collaboration with Duran Duran, one of the most iconic pop bands of all time. The series merges musical aesthetics with top-tier boutique perfumery.
Formed in the UK in 1978, Duran Duran was a pioneer of the New Wave scene and became a cultural icon of the 1980s and 1990s with major hits and over 100 million albums sold. Their influence remains strong to this day.
The fragrance NeoRio was inspired by the hit Rio, forming a natural link between unforgettable music and a unique scent. This non-gendered perfume is full of energy, inspiration, and boldness, inspired by the band’s colorful, free-spirited nature. The designed bottle is available in 4 neon colors, and the timeless scent includes notes of candied fig, rum, elemi, and saffron, rose oil, tonka bean, and Peruvian balsam—a sensory blend of creative freedom, boldness, and musical aesthetics.
Gloss and Plump
Dreaming of full lips without surgery? The Italian makeup brand Pupa Milano loves to excite and innovate—this time with Shock Plump, a lip gloss that gives lips a plump, juicy look within minutes of application. Its unique formula includes active ingredients like chili and menthol that create a dual hot-cold sensation, boosting lip microcirculation and instantly enhancing volume.
The formula contains Maxi Lip™, a peptide that stimulates collagen production, helps smooth the lips, and provides a uniform, glossy, and hydrated appearance.
Available in 4 shades: A personalized pink that adapts to your skin’s pH level, a soft light pink, a natural nude, and a deep burgundy.
April in Summer
The cosmetics and fragrance chain April exclusively launches Chambre 52, a new niche brand with an intimate and personal fragrance collection of six unique scents. Each one is born from an emotional moment and translated into a fragrant story full of memory, depth, and presence—with unconventional compositions and modern interpretations.
Nicolas Dewitte, a scent researcher for over 20 years, sees perfumery as a personal language that expresses emotions, memories, and experiences through notes. Each fragrance creates a sensory space that invites the wearer into a personal emotional journey. Among the scents: Contre ta Peau – intimate and sensual; Tobacco Memories – a blend of smoked cherry and deep tobacco; and Soleil Tonka – with coconut, vanilla, and tonka bean notes.
As part of its mission to make beauty more accessible and its strategy to reach wider audiences, the chain is opening a new branch in “Mall Dimona” in Dimona and in Seven Mall in Tamra. Each new store cost approximately NIS 1 million, offering a personalized and curated shopping experience with a variety of boutique, skincare, makeup, and fragrance brands. These include international boutique brands sold exclusively at April, and the in-house APRIL brand, made in France.
Eco Beauty
The dermo-cosmetic brand CeraVe offers an eco-friendly, sustainable, and consumer-savvy solution—refill pouches, initially for two of the brand’s flagship products: The foaming cleansing gel for normal to oily skin and the nourishing cleansing lotion.
The refill packaging is easy and convenient to use and about 15% more economical. This step reflects the brand’s commitment to sustainability and environmental responsibility, offering, for the first time, a green and affordable product while significantly reducing plastic use and waste. The brand joins the global trend of conscious consumerism and signals its ongoing commitment to developing innovative, effective, and sustainable solutions without compromising quality and safety.
Nourishing and Pleasant
The haircare series NUXE Hair Prodigieux®, which since its launch has ranked among the top 10 haircare brands in Europe, is introducing the Le Baume Intensive Repair Hair Mask—a rich, creamy mask that restores and nourishes hair while protecting it from breakage.
The NUXE Hair Prodigieux® series nurtures and nourishes hair, giving it a radiant, soft appearance thanks to its iconic camellia oil. Based on 30 years of botanical oil expertise, NUXE chose pink camellia oil, obtained through a unique fermentation process that enhances its reparative and nourishing properties. Combined with nourishing shea butter and restorative panthenol, the products are vegan, with clean formulas free of silicone.
The Passion for Joy
The Sacara chain launches Caribbean Tropical—a summer product line born out of a passion for scent that leaves a mark, effortless expression, and a joy for life that radiates from the cream, through the mist, to the perfume.
The collection features 4 scents, each with 4 products: Body cream, body mist, perfume, and body oil.
The orange series – Sunset Glow: A warm, sweet scent of tropical vanilla, soft pistachio, and salted caramel.
The blue series – Ocean Breeze: A fresh hint of lemon peel.
The pink series – Mystic Blossom: A sweet floral scent with delicate almond notes and soft amber.
The purple series – Paradise Fantasy: A floral and spicy scent with ylang-ylang, black vanilla, and touches of warm amber.
Good Thoughts
The summer collection by fashion designer Doron Ashkenazi is influenced by the themes and thoughts that occupy us today—home, the natural environment, the safe and familiar space, and the sea as a breathing space.
The colors of the collection are earth, water, and sky. The fabrics are linen and viscose, the cuts are relaxed and comfortable, including double-breasted styles, Bermuda shorts, cotton button-down shirts, and the signature accessory: A bandana or small scarf tied around the neck.
From Tuscany to Israel
The Scottish—the wine and alcohol division of the Israco company—is launching 4 wines from the Italian winery Fattoria il Muro from the Tuscany region, owned by the Pancaro family for over 200 years. The area has a unique climate and optimal conditions for growing high-quality grapes using environmentally friendly methods.
In the early 1970s, agronomist Francesco Pancaro upgraded the estate and specialized in cultivating grapes for wine. Today, his son Federico continues his path and manages the estate while preserving ancient traditions, believing that passion for wine, love of nature, and respect for the environment are the key to maintaining high product quality.
The estate spans approximately 650 dunams, mainly vineyards and olive groves. The grapes are produced in the estate’s historic wine cellar, known as Cantina La Pancara.
The wines arriving in Israel:
Sassone – a dry white wine, light with fresh fruit aromas.
Lama – a dry white wine made from Chardonnay grapes, a mineral and floral wine with green and floral aromas and hints of plum and spices.
Verdone – a dry white wine made from Vermentino grapes, fruity and young, a fresh and mineral version of Vermentino with floral notes of plum, white flowers, and lychee, prominent minerals, and a honeyed finish.
Elvira – a dry rosé wine made from Sangiovese grapes, fruity and refreshing with aromas of ripe berries and flowers.
Photogenic Health
Lifestyle and online star Shahar Hayun and the Biga chain are launching a menu filled with health, style, and flavors that are good for the body—and the feed—inspired by Hayun’s lifestyle, which is perfect for both Stories and body goals.
The limited-edition menu offers healthy, balanced, fresh, trendy, and stylish dishes made from natural, fresh ingredients. This initiative is part of a growing global culinary trend—connecting food brands with leading figures in lifestyle and wellness. It offers fans of the genre a more current and mindful culinary experience. The menu, available in 32 Biga branches nationwide, provides an up-to-date culinary response to the Skintalk trend sweeping social media, combining nutrition, fitness, skincare, health, and a refined lifestyle.
The menu created by Hayun and the chain's head chef includes dishes rich in vitamins and nutritional value, made with ingredients that support the health of skin, hair, and body, including:
Shahar’s Bowl – a protein yogurt bowl with berries, banana, date, fresh fruit, nuts, toasted coconut, chia, granola, and almonds.
Superfood Shake – a green shake with apple, pear, mango, celery, cucumber, spirulina, silan, yogurt, and ice.
Salmon Poke Bowl – an Asian-style bowl with soy-honey salmon, rice, avocado, cucumber, and sesame.
Avocado Tuna Toast – on pain de mie bread with tuna salad, relish, avocado, tomato, and coarse salt.
Avocado Bruschetta – on sourdough with roasted garlic, avocado, soft egg, parmesan, and crushed chili.
Lettuce Wrap Trio – filled with tuna, relish, spicy mayo, potatoes, soft egg, green beans, radish, olive oil, and lemon dressing.
Cinnamon Coffee Granita – made with almond milk, chai powder, cinnamon, ice, and espresso.
The collaboration positions Biga at the forefront of the wellness trend and aligns with the current conversation around holistic care and a high-quality lifestyle for a younger audience seeking tasty food with added value.
Yair Malka, Gilad Almog, and Guy Edri, owners of the Biga chain: “The new rich are those who invest in themselves, in quality food, in workouts, and in a sense of wellness. Luxury is not a brand—it’s a conscious choice. We realized that now more than ever, people are looking for a combination of experience, taste, and nutritional value. It’s not just a menu—it’s a lifestyle statement and the network’s entry into new territory.”
Parisian Sweetness
With 100% fruit, sensorial flavors, and the romantic aromas of Paris, the fruit preserves of French jam brand Saint Amour arrive in Israel—a boutique jam producer whose every spoonful takes you on a Parisian journey.
The jams are made from premium fruits picked at their peak and crafted carefully to preserve their deep sweetness, using high-quality ingredients. The brand’s launch in Israel is part of Diplomat’s commitment to expand and enrich the offerings on store shelves while responding to the growing demand for premium products.
