SACARA

Brand news

The jungle as inspiration, what connects a tennis tournament to men’s fragrance, the trend that is stepping up a level, nuts and almonds in the service of beauty, and much more.

Black Market
Liron Goshen

Brand news: From Morocco with love and Almodóvar in Israel

Laline

It’s not a home – it’s an experience: The collection that makes winter perfect

 Aldo

Brand news: The link between Duran Duran and a niche perfume


SACARA expands: Five new branches to open with an investment of NIS 5 million

The cosmetics chain continues to grow with the opening of a new flagship store at Big Fashion Glilot, alongside additional branches nationwide, from north to south.

 SACARA at Big Fashion Glilot

With an investment of approximately NIS 1.6 million: SACARA chain opens a new concept store

The SACARA chain is opening another branch in Azrieli Mall Holon, after launching five new branches across the country in the past month.

 SACARA chain opens a new concept store in Azrieli Mall Holon

Brand news: New discoveries in skin aging and the brand entering the children's market

Colorful hair dyes, an invitation to a chef’s life journey, tea not just for the sick, and many more new products that we gathered here for you.

 SACARA

2025 Purim capsule collection with trends from the professional makeup world

Ahead of Purim, SACARA is launching a new and colorful collection of eyeshadow color palettes, decorative stones, and glitter palettes.

 SACARA, 2025 Purim capsule collection

Purim 2025: SACARA to open three concept stores with holiday makeup

The chain is launching three pop-up stores in Petah Tikva, Beersheba, and Hadera, featuring the Purim 2025 collection with makeup products, accessories, and beauty items at attractive prices.

 SACARA Purim Store in Petah Tikva

The rice cakes to get you through winter, only 16 calories each

Fitness introduces low-calorie mini rice cakes with dark chocolate coating, Dr. Fischer’s new soaps promising 24-hour hydration, popcorn-flavored ice cream, and more new products worth trying.

 Dark Chocolate Rice Cakes, Only 16 Calories Each

Brand news: Roses for the face, olives for the body, and black perfume

Black perfume, fashion as home, upgraded pop-up lipsticks, dry skin treatment, volumizing lip gloss, olive oil for the body, face accessories, new branding for wine, and fine sesame tahini.

Karen Mizrahi

New facial care collection

The new skincare product line combines advanced technology for intensive nourishment and hydration, promoting a youthful, fresh, and vibrant look for facial skin.

 SACARA's BTX+ COLLECTION

SACARA expands: Opens third branch in Beersheba

The new 140-square-meter store follows SACARA's latest concept, offering a wide range of cosmetics and skincare products. CEO Itay Zamir: "We continue to make the brand accessible to all consumers."

 SACARA

Simply wow: Yves Saint Laurent's iconic lipstick collection gets stunning new shades

Discover new offerings from Laline's skincare, IL MAKIAGE's eyeshadow, Wissotzky's chai collection, HOKA's latest running shoe, KidiWatch's kids' smartwatch, and SACARA's new makeup line.