Replay's cargo pants manage to combine everyday comfort with precise aesthetics. The lightweight and elastic fabric fits the body well, the tailored cut gives a polished look, and the adjustable waistband adds control without losing style. Functional side pockets complete the look, which feels urban, practical, and full of flair. In addition to beige, you’ll also find them in black and green. Beyond that, who doesn’t crave a 100% linen shirt at a fair price? A line of button-downs that prove style and comfort don’t have to clash. The tailored cut is flattering, the clean collar adds presence, and the breathable fabric promises to keep you fresh even on a hot day.
How much? Pants NIS 385 instead of NIS 550, linen shirt NIS 315 | Available in brand stores and online.
Whether you're roaming the city, hopping between bars on a foreign beach, or just looking for a quiet moment in the middle of life: TAMU’s new resort collection speaks the language of a man who gets it. A combination of natural linen, clean cuts, and fabrics that breathe better than most people around you creates a look that’s both elegant and effortless. From shorts to long pants, soft button-downs, and T-shirts – all in minimal lines and colors that are easy on the eyes and don’t scream.
Price range: NIS 280–490 | Available at the TAMU boutique in Bnei Zion and online.
April chain exclusively launches the new French perfume brand Chambre 52 – a refined niche that smells like a memory. Behind the series is Nicolas Dewitte, a scent and emotion researcher with over two decades of experience, who created a series of six original fragrances that translate intimacy, passion, freedom, and touch into a rich aroma that's hard to ignore. Highlights include:
Contre ta Peau – a sensual scent that makes your skin tremble,
Tobacco Memories – cherry and smoky tobacco, for those who remember what it feels like to feel,
Soleil Tonka – a dance of coconut, vanilla, and tonka bean, like a perfectly timed vacation.
How much? NIS 1,010 for 100 ml or NIS 680 for 52 ml | Available at April stores and online.
Meet BaByliss's hairdryer that gives a boost to every style. A model with 2200 watts, an AC motor, and ceramic technology – not shy about its power. It smooths, styles, dries, and leaves you ready to walk out the door with hair that knows what presence means. Three heat levels, two speeds, a cool shot button, a precision nozzle, a diffuser for the curly among us, and a generous cable of almost two meters – because when it’s good, you don’t want to get stuck in the middle.
How much? NIS 269 | Available at Traklin Hashmal, select electronics chains, and authorized e-commerce websites.
GUESS launches ICONIC FOR MEN. A fragrance with spice, depth, and suede, designed for the man who doesn’t apologize for who he is. A luxury bottle with leather touches, an aromatic fougère scent, and a design that leaves no room for doubt.
How much? NIS 329 for 100 ml | Available at Super-Pharm, BE, Hamashbir Lazarchan, and online.
The Australian niche brand Goldfield & Banks offers a unisex perfume (Pacific Rock Flower) with a marine-floral twist, born on the southern coastline of Sydney. Lemon, sea salt, coral flower, and coconut blend into one blue-green bottle that smells like vacation (even if you're just on your way to a team meeting).
How much? NIS 399 for 100 ml | Available at April stores and online.
