The Shaked company is distributing in Israel the wines of the French winery JP CHENET, the best-selling French wine brand in the world (a bottle is sold every 2 seconds). The winery’s wines are recognized by their unique curved-neck bottles and include four categories: ORIGINAL – varietal wines, 0% alcohol wines, ICE EDITION – sparkling wines for cooling with ice, and DELICIOUS – semi-sweet wines.

Recommended price: NIS 40–55.

JP CHENET
JP CHENET (credit: PR)

The beauty brand GA-DE launches the IDYLLIC HIGH DEFINITION MASCARA in a brown shade for a natural and refined look. The mascara includes an ergonomic silicone brush with short fibers for precise application, a formula with plant-based polymers and deep brown pigment, and is enriched with care ingredients such as seaweed and grape extract. The product provides volume, length, and natural shine without a heavy look, making it especially suitable for daytime and minimalist looks.

Recommended price: NIS 119.

IDYLLIC HIGH DEFINITION MASCARA BROWN
IDYLLIC HIGH DEFINITION MASCARA BROWN (credit: PR)

The Israeli brand REDEFINE launches a haircare series based on Japanese matcha, the first of its kind in the world. The series includes 5 salt-free products: shampoo, anti-frizz serum, nourishing mask, mask for thin hair, and leave-in mask. Matcha is rich in antioxidants that protect against damage from pollution, sun, and heat, and contribute to hair restoration.

Recommended price: NIS 19.90–49.90.

REDEFINE (credit: courtesy of the brand)

Jean Paul Gaultier launches Gaultier Divine Elixir – a new perfume with an oriental floral scent featuring floral tuberose at the opening, sea minerals at the heart, and tonka at the base. The bottle is designed as a woman’s body in a golden and amber corset, continuing the brand’s iconic designs. The perfume is defined as a bold statement of powerful femininity.

Recommended price: NIS 610.

Gaultier Divine Elixir (credit: PR)

The Swiss brand JUVENA launches Miracle Moisture Cream – an anti-aging moisturizing cream with a light texture for day and night use. The cream contains SkinNova SC technology, advanced tripeptide, hyaluronic acid, and silk extract, providing 72 hours of moisture while firming the skin and reducing wrinkles. Suitable for combination skin and for those who prefer a light texture.

Recommended price: NIS 329.

JUVENA
JUVENA (credit: courtesy of the brand)

CeraVe launches Balancing Air Foam – a revolutionary air cleansing foam for combination facial skin. The product is enriched with three essential ceramides, helps maintain pH balance, and provides 8 hours of oil control and 24 hours of hydration. The foam effectively removes dirt, makeup, and impurities while maintaining the skin’s natural barrier. Suitable for sensitive skin, fragrance-free, and paraben-free.

Recommended price: NIS 80.90.

CeraVe (credit: PR)

The brand Balloons launches disposable nursing pads in two sizes – medium (round) and large (cone-shaped) for anatomical fit. The pads feature a breathable inner layer with a honeycomb texture for maximum absorption, are ultra-thin so they don’t show through clothing, and each pad is individually wrapped with an adhesive strip. Each package contains about 50 units.

Recommended price: NIS 19.9–29.9.

Balloons (credit: PR)

L'OREAL PARIS launches the LAQUE RESISTANCE series – liquid lipsticks with a glossy finish following the INFAILLIBLE RESISTANCE series. The lipsticks have intense pigment, last up to 16 hours, apply easily with an angled brush, and are enriched with moisture. The new series comes in 8 shades and joins the existing matte lipstick collection. Available in drugstores and online.

Recommended price: NIS 68.

L'OREAL PARIS
L'OREAL PARIS (credit: PR)

Maybelline New York launches the Colossal Bubble Mascara with a lightweight formula that provides dramatic volume without clumps. The mascara includes a curved, innovative brush that reaches every lash, including short and inner ones, creating perfect separation for an open and voluminous eye look. The product is suitable for beginners and for thin or problematic lashes. Available in supermarkets, drugstores, and perfumeries.

Recommended price: NIS 50.

Maybelline New York (credit: PR)

Sano launches the Sano Maxima Gel + Softener series – a 2-in-1 product combining cleaning and softening in one action. The series comes in two fragrances, Soft Talc and Fresh Linen, cleans effectively even in cold water and short programs, and is suitable for sportswear. A 3-liter package is enough for up to 60 washes.

Recommended price: NIS 59.90.

Sano (credit: Tal Azulay)