Perfume

We found the item that deserves to peek out from under your shirt

A lace bra in a popping yellow, a checkered one-shoulder dress that is nothing short of dreamy, flat sandals in a minimalist silhouette, and four more items we loved this week.

BOW M
ROJA

Our fashionable shopping cart for this week

PUMA

Brand news: Who landed from Brazil and a 360-degree fashion experience

ZOHARA

Everything a girl needs - in one shopping basket


Rosalía presents a deep open back that leaves only a hint

The fashion house Calvin Klein launched three new perfumes, each with a distinct mood, with the help of one incredible singer who knows exactly how to sell out in minutes.

rosalía is the face of the new Euphoria Elixir perfume line

Brand news: The closest to Kaia Gerber, Cindy Crawford’s daughter

The giant from Japan, a gender fragrance, anti-aging wonders, what Sumo is doing in Holon, who landed from France and the upper space.

NARS

Good news: The perfume everyone is looking for – is now available at duty free

INCENSE’s niche numbered fragrances, once only at Super-Pharm or online, are now available for travelers at duty free just before takeoff.

INCENSE

Even if we have to sell a kidney, this bag will be in our closet

The smooth, chocolatey suede bag by Studio Toledano has captured our hearts. Here are all the details plus six more items that we loved this week.

Suede bag by Toledano

Brand news: Market breaker and a tiger in the kitchen

An addictive fragrance, an emergency kit for the face, a hysterical smartphone, the gadget that saves the day, love in a capsule, Parisian magic, and more new products.

FEMINA

From the shower to the fragrance: The men’s product guide for winter 2026

Shaving machines, men’s lines for sensitive skin, refreshing gels, and new fragrances – all the products that will help men refresh their grooming and fragrance routine for the cool winter season.

New products for men

Brand news: Thickness does matter and who got a hair transplant

Who landed at the terminal, the gate to the journey opens, beauty of thickness, hair is the whole story, the brand making a significant move, the next generation in anti-aging, and more.

Kenneth Cole

7 items we loved this week

A wintery, classic black dress, a sweet perfume, a rare mascara, a fun training set in the new shade from Alo Yoga, and more items we loved this week.

Gucci

Brand news: Demi Moore’s new role and who is the woman in red?

Tom Ford’s new creation, the activist ambassador, the most Japanese rooftop in Israel, oils for little ones, a trip to the orchard, a Mexican vibe, and the return of the checkers game.

Demi Moore for Kérastase

42,000 Israelis voted: These are the perfumes that conquered 2025

For the first time in Israel, the public ranked their favorite perfumes. YSL Libre Intense and Dior Sauvage took top spots, with more surprises in the results.

Perfumes by LOEWE.