Beauty
New mascara that promises dramatic length
The makeup brand L'Oréal Paris is launching a new mascara that promises to lengthen lashes by up to 5 millimeters and create a defined and lifted look.
Egoz Hakfar launches chop stick premium Asian series in Israel
The Korean device that conquered Instagram – and Hailey Bieber’s face too
A primer serum that promises makeup that lasts for 24 hours
These shoes are a danger to the public – and not at all because of their platform
Black shoes on a platform that will be perfect for the upcoming season, a transparent brow gel that won’t crumble into white particles, and five more items we loved this week.
Under NIS 200: We found you great beauty gift sets for the holiday
Where do you stand when it comes to holiday gifts? We’re totally on it! From best-sellers at bargain prices to explosive-price gifts for those with particularly deep pockets.
SACARA expands: Five new branches to open with an investment of NIS 5 million
The cosmetics chain continues to grow with the opening of a new flagship store at Big Fashion Glilot, alongside additional branches nationwide, from north to south.
Super-Pharm launches Israel’s first K-beauty department
Super-Pharm is launching a K-Beauty department at the Super-Pharm GALLERY branch in the BIG Glilot complex.
The La Beaute skincare brand makes its way to duty-free
After integrating into leading pharmacy chains, Argania Group is launching its premium haircare brand in duty-free in a strategic move with an investment of approximately NIS 0.5 million.
Kim Kardashian's genius shortcut is worth imitating
Kim Kardashian has discovered a clever way to upgrade her daily routine, and now you can join this home revolution too.
The three Dyson hair products that must land in Israel
These are the three Dyson hair styling devices and products that are still unavailable in Israel, and I am eagerly waiting for them to arrive as soon as possible.
Behind the mask: We’ve compiled ten face masks for perfect skin
We've gathered ten face masks for perfect skin, from moisturizing and refreshing to treating imperfections and luxury masks for a youthful, firm look.
NIS 8,500?! By the time I can afford to buy this cream, my wrinkles will smooth themselves out
Stress, dryness, too little sleep – there are many ways to damage your skin. We tested products that attempt to fix the damage caused by this so-called winter.
Redefining the haircare market: The Israeli brand challenging high prices
As professional hair product prices rise, Redefine launches 40 innovative items for NIS 19.90–49.90. Is a market revolution coming?
