Beauty
Skin deep and far beyond: Dr. Ronit Segev’s long game in professional skincare
In a field driven by packaging, promises, and relentless product launches, Dr. Ronit Segev focuses on cellular behavior, pigment pathways, and inflammatory triggers.
Version updates and new scents: What’s new in the world of men’s fragrance
It’s not that we need these shoes, it’s that daylight saving time forced us
After a period we all wanted beauty – Israel’s top fragrance chain opens in the North
The La Beaute skincare brand makes its way to duty-free
After integrating into leading pharmacy chains, Argania Group is launching its premium haircare brand in duty-free in a strategic move with an investment of approximately NIS 0.5 million.
Kim Kardashian's genius shortcut is worth imitating
Kim Kardashian has discovered a clever way to upgrade her daily routine, and now you can join this home revolution too.
The three Dyson hair products that must land in Israel
These are the three Dyson hair styling devices and products that are still unavailable in Israel, and I am eagerly waiting for them to arrive as soon as possible.
Behind the mask: We’ve compiled ten face masks for perfect skin
We've gathered ten face masks for perfect skin, from moisturizing and refreshing to treating imperfections and luxury masks for a youthful, firm look.
NIS 8,500?! By the time I can afford to buy this cream, my wrinkles will smooth themselves out
Stress, dryness, too little sleep – there are many ways to damage your skin. We tested products that attempt to fix the damage caused by this so-called winter.
Redefining the haircare market: The Israeli brand challenging high prices
As professional hair product prices rise, Redefine launches 40 innovative items for NIS 19.90–49.90. Is a market revolution coming?
This is what we thought about the new peeling treatment that promises renewed skin in half an hour
Fifteen minutes, NIS 2,500, a tingling and warming sensation—our tester tried the new treatment that promises fast and effective results without redness.
The best perfume of the year and the perfect lipstick
We tested the newest and most promising products—from foundation that stays put for 24 hours to the perfume that immediately makes you want to grab another bottle because it’s just that good.
A review of a treatment that strengthens the skin of the face and neck
At 63, Ronit decides it's time to refresh her facial texture. She undergoes treatment with the SOFWAVE device, an Israeli innovation that achieves noticeable changes in a single session.
This is the active ingredient your hair is missing
Redefine offers therapeutic series for all hair types – keratin for repair, argan for nourishment, curly hair for curl definition, and a therapeutic series for a healthy scalp.
