Beauty
New on the shelf: A quality suitcase, a crunchy cracker, and Eden Fines’s brand
New products in Israel: RITZ crackers, Danone MULTI yogurt, a quality trolley suitcase by Rikuchet, Barilla pasta, Achla hummus, crispy Tivall schnitzel, and a new FIFI series by Eden Fines.
Black truffle and 2-second shampoo: 7 hair products that repair summer damage
Ruti Broudo makes a move no one saw coming
Limited beauty edition in honor of Hello Kitty’s 50th birthday
Brand news: Roses for the face, olives for the body, and black perfume
Black perfume, fashion as home, upgraded pop-up lipsticks, dry skin treatment, volumizing lip gloss, olive oil for the body, face accessories, new branding for wine, and fine sesame tahini.
See the beauty of the Ginosar shore, on the western Sea of Galilee
On the west coast of the Sea of Galilee, or Kinneret, the large body of water provides its magic too.
Brand news: The wild years and the brand that earned a corner
Scent of Iris, a luxury brand with a corner, 1920s as inspiration, cozy pajamas, terracotta for the face, blue-and-white hair care, Johnny Walker keeps walking, and more new products.
The incredible benefits of the black snail ampoule everyone is talking about
Dr.G is a Korean brand that offers a unique combination of science, nature, and simplicity, with products designed to meet your skin's real needs.
Like a blob of slime: 3 facials that transformed our faces
Exploring Pola Blick’s new center and premium facial treatments: Combining advanced technologies, natural medicine, and luxury brands for glowing, youthful skin.
Top five hair masks in Israel of 2025
The following products were ranked according to application, shine, and hydration.
The perfume is sold for NIS 1,000, how much would you be willing to pay for one spray?
A new perfume vending machine offers luxury perfumes to the Israeli public, but you'll have to part with a bit of money for a single spray.
The glow behind the glow: The concentrated moisture series you must know about
In this article, you'll discover which oils are particularly suitable for your skin, how to use them correctly, and what makes them an essential beauty tool you won't want to give up.
The ultimate guide to real and artificial flowers: Benefits and best uses
The surprise box returns: Products worth NIS 2,500 - for next to nothing!
Beauty brands are bringing the Christmas and New Year’s vibe straight to the nearest pharmacy shelf. Experience mini products that fit into any bag—without committing to full sizes.