Beauty

New on the shelf: A quality suitcase, a crunchy cracker, and Eden Fines’s brand

New products in Israel: RITZ crackers, Danone MULTI yogurt, a quality trolley suitcase by Rikuchet, Barilla pasta, Achla hummus, crispy Tivall schnitzel, and a new FIFI series by Eden Fines.

RITZ cracker.
Moroccanoil, Nourishing Mask, Price: NIS 55–119.

Black truffle and 2-second shampoo: 7 hair products that repair summer damage

Ruti Broudo

Ruti Broudo makes a move no one saw coming

MILUCCA and Hello Kitty

Limited beauty edition in honor of Hello Kitty’s 50th birthday


Brand news: Roses for the face, olives for the body, and black perfume

Black perfume, fashion as home, upgraded pop-up lipsticks, dry skin treatment, volumizing lip gloss, olive oil for the body, face accessories, new branding for wine, and fine sesame tahini.

Karen Mizrahi

See the beauty of the Ginosar shore, on the western Sea of Galilee

On the west coast of the Sea of Galilee, or Kinneret, the large body of water provides its magic too.

 The Ginosar shore.

Brand news: The wild years and the brand that earned a corner

Scent of Iris, a luxury brand with a corner, 1920s as inspiration, cozy pajamas, terracotta for the face, blue-and-white hair care, Johnny Walker keeps walking, and more new products.

Kreuzberg Kinder

The incredible benefits of the black snail ampoule everyone is talking about

Dr.G is a Korean brand that offers a unique combination of science, nature, and simplicity, with products designed to meet your skin's real needs.

 Illustration: Black snail

Like a blob of slime: 3 facials that transformed our faces

Exploring Pola Blick’s new center and premium facial treatments: Combining advanced technologies, natural medicine, and luxury brands for glowing, youthful skin.

 Beauty guru, Pola Blick, in her new home

Top five hair masks in Israel of 2025

The following products were ranked according to application, shine, and hydration.

 An illustrative image of a woman applying a face mask.

The perfume is sold for NIS 1,000, how much would you be willing to pay for one spray?

A new perfume vending machine offers luxury perfumes to the Israeli public, but you'll have to part with a bit of money for a single spray.

Perfume machine at Ayalon Mall

The glow behind the glow: The concentrated moisture series you must know about

In this article, you'll discover which oils are particularly suitable for your skin, how to use them correctly, and what makes them an essential beauty tool you won't want to give up.

 Alona Shechter

The ultimate guide to real and artificial flowers: Benefits and best uses

 Premium Real Touch Roses

The surprise box returns: Products worth NIS 2,500 - for next to nothing!

Beauty brands are bringing the Christmas and New Year’s vibe straight to the nearest pharmacy shelf. Experience mini products that fit into any bag—without committing to full sizes.

 Estée Lauder