Beauty
New mascara that promises dramatic length
The makeup brand L'Oréal Paris is launching a new mascara that promises to lengthen lashes by up to 5 millimeters and create a defined and lifted look.
Egoz Hakfar launches chop stick premium Asian series in Israel
The Korean device that conquered Instagram – and Hailey Bieber’s face too
A primer serum that promises makeup that lasts for 24 hours
Microneedling without needles: We tried the new Korean skincare series
The REEDLE SHOT series brings the microneedling experience home in an accessible, convenient, and safe way for daily use.
Skincare myths it’s time to bust: What really works and what doesn’t
Yafa Maximov, Chairwoman of Israel’s Estheticians’ Organization and Beauty-Tech owner, busts common skincare myths and explains what really works, from eye cream to winter sun protection.
Julia Roberts wasn't enough for her: Another achievement for the Israeli cosmetician
The biggest names in the world have long been visiting her clinics. Now, Keren Bartov is achieving another milestone as her skincare line joins the sales lineup of Bergdorf Goodman.
Brand news: A surprise from Monaco and a touch from Milan
Who came from the French Riviera, the bold perfume, street fashion, a powerful serum, beauty from Milan, from the fire to the table, who is making a comeback.
Brand news: A revolution in Israel and the brand’s new vision
A new year, a new vision: The brands launching perfumes in both feminine and masculine versions, the robotic vacuum cleaner, yogurts that bring Greece to the table, and beer with a German atmosphere.
Say goodbye to your tired facial skin
We set out to test, on our own faces, treatments that are supposed to bring back the glow, cleanse, lift the jawline, and tighten the neck.
DNA of a fish instead of botox? The Korean treatment that promises wonders
The Korean treatment that conquered Kim Kardashian and Jennifer Aniston has finally arrived in Israel. The innovative treatment is based on salmon fish DNA and promises natural skin regeneration.
Holiday travel essential: Yafa Maximov launches mini skincare set
A travel kit including three must-have products for vacation and daily routine – green tea cleansing foam, enriched moisturizer, and SPF 50 sunscreen.
Brand news: The hottest holiday launches
Sleep like in a hotel, wine in memory of a hero, candles that will upgrade the atmosphere, a beauty comeback, the favorite hair oil, sweet surprises, holiday flowers, and home inspiration.
Man, here are the perfumes and grooming products you will be happy to receive for the holidays
Facing Sukkot: A holiday gift for the man who doesn’t know what to buy for himself? Here are some recommendations for brand-new perfumes, luxurious gift sets, and a variety of delightful products.
