Beauty

New on the shelf: A quality suitcase, a crunchy cracker, and Eden Fines’s brand

New products in Israel: RITZ crackers, Danone MULTI yogurt, a quality trolley suitcase by Rikuchet, Barilla pasta, Achla hummus, crispy Tivall schnitzel, and a new FIFI series by Eden Fines.

RITZ cracker.
Moroccanoil, Nourishing Mask, Price: NIS 55–119.

Black truffle and 2-second shampoo: 7 hair products that repair summer damage

Ruti Broudo

Ruti Broudo makes a move no one saw coming

MILUCCA and Hello Kitty

Limited beauty edition in honor of Hello Kitty’s 50th birthday


From beauty to fashion: Argania Group invests NIS 50M in acquiring Studio Pasha

ARGANIA Group expands from beauty into fashion, acquiring a 33-branch chain. The deal closes May 1, as the company behind top beauty brands takes over a fashion label for women and youth.

 A Studio Pasha store

Dreamy skin, intoxicating scent, and perfect hair: The ultimate guide for beauty addicts

The beauty world is constantly evolving, and this time it's bringing a host of must-have products. So, what’s worth checking out?

 Collection of make up products displayed on the table

These shoes are a danger to the public – and not at all because of their platform

Black shoes on a platform that will be perfect for the upcoming season, a transparent brow gel that won’t crumble into white particles, and five more items we loved this week.

 Platform sandals from SANDALIKA

Under NIS 200: We found you great beauty gift sets for the holiday

Where do you stand when it comes to holiday gifts? We’re totally on it! From best-sellers at bargain prices to explosive-price gifts for those with particularly deep pockets.

 L'Occitane

SACARA expands: Five new branches to open with an investment of NIS 5 million

The cosmetics chain continues to grow with the opening of a new flagship store at Big Fashion Glilot, alongside additional branches nationwide, from north to south.

 SACARA at Big Fashion Glilot

Super-Pharm launches Israel’s first K-beauty department

Super-Pharm is launching a K-Beauty department at the Super-Pharm GALLERY branch in the BIG Glilot complex.

 Super-Pharm launches Israel’s first K-beauty department

The La Beaute skincare brand makes its way to duty-free

After integrating into leading pharmacy chains, Argania Group is launching its premium haircare brand in duty-free in a strategic move with an investment of approximately NIS 0.5 million.

 La Beaute at James Richardson Duty-Free

Kim Kardashian's genius shortcut is worth imitating

Kim Kardashian has discovered a clever way to upgrade her daily routine, and now you can join this home revolution too.

 Shaved legs

The three Dyson hair products that must land in Israel

These are the three Dyson hair styling devices and products that are still unavailable in Israel, and I am eagerly waiting for them to arrive as soon as possible.

 Dyson headphones

Behind the mask: We’ve compiled ten face masks for perfect skin

We've gathered ten face masks for perfect skin, from moisturizing and refreshing to treating imperfections and luxury masks for a youthful, firm look.

 Face mask