In 2024, Narin Ammara was named Beauty Influencer of the Year at the EmiGala Awards in Dubai by “Harper’s Bazaar Arabia” magazine. Months later, she returned to the spotlight, this time winning Influencer of the Year at the Joy Awards 2025.
These moments demonstrated to the world that Narin Ammara was no longer just a well-known online creator but an emerging leader in the beauty industry. With more than 15 million subscribers on YouTube and over 16 million followers on Instagram, she’s one of the most influential Gen Z voices in the Middle East.
At just 25 years old, Ammara is stepping into her “CEO era,” with plans to launch her own brand, Narins Beauty, sometime this year.
From Refugee to Rising Star
Ammara’s path to influence began in 2013, when she and her family fled the Syrian civil war and resettled in Sweden. At the time, she was just 13 years old, learning to adapt to a new country, a new language, and a new way of life.
In the middle of that upheaval, she turned to YouTube as a creative outlet, uploading videos for fun under the handle @NarinsBeauty. Her YouTube Channel has a massive subscriber base, i.e., 16.5M. What started as a way to express herself in an unfamiliar place became, unknowingly, the starting point of her career.
Millions of young girls were drawn to Ammara’s story of ambition, resilience, and self-belief, connected by her playful tutorials and expressive personality. Her mix of Scandinavian minimalism and Middle Eastern boldness resonated with a generation seeking authenticity, confidence, and fun.
Finding Her Voice and Her Audience
By the age of sixteen, Ammara was sharing beauty and lifestyle videos more consistently.
“As a teenager, I started sharing videos and beauty tips, not expecting anything besides the fact that I genuinely loved connecting with people,” she reflected.
By 19, Narin Ammara had already discovered the direction she wanted her life to take. What started as lighthearted videos had grown into a creative outlet she couldn’t imagine living without. Sharing her ideas and connecting with an audience gave her a sense of purpose, and it was then that she chose to dedicate herself to social media as a full-time career.
Her career gained momentum as she began meeting fans in public, who told her how her videos brought positivity and smiles to their homes. She was also featured in outlets like “Forbes Middle East.”
“All those moments made me realize this wasn’t just a hobby anymore,” she recalled. “It was a responsibility and an opportunity to build something bigger.”
Ammara’s platform continued to grow at a remarkable speed. Today, she has over 50 million followers across all of her social platforms. Although winning Influencer of the Year marked an important milestone in her career, her most outstanding achievement is something less tangible.
“What I’m most proud of is building a genuine community that reaches millions of people,” she said. “And now, I'm taking the step into launching my own brand, something I’ve dreamed of for years.”
While fans have connected with her humor, storytelling, and creativity, it’s her authenticity, unapologetic personality, and refusal to hide behind filters that they’ve come to admire the most. Today, her voice is trusted by millions worldwide.
Narins Beauty: Products With a Purpose
In 2025, Ammara’s long-time dream will become a reality with the launch of Narins Beauty. The clean cosmetics brand is designed with Gen Z and younger millennials in mind, founded on the philosophy that “makeup should help you see yourself, not change yourself.”
Her goal is to create a company that feels much like a close friend, inspiring confidence and joy in everyone who uses the products.
As Founder and Creative Director, she is involved in all aspects of the company, including shade development, packaging design, and campaign concepts.
With inclusivity, trust, and self-expression at the center, Ammara is combining trend-forward innovation with uncompromising quality to bring young consumers what they truly desire in a beauty brand — all at an affordable price point.
A Creator’s Code of Ethics
As her influence has grown, both as a creator and now an entrepreneur, Ammara has become increasingly vocal about the values that are important to her. From the beginning, she has put her audience first, and the trust she has built with them remains her most significant priority.
“Authenticity is at the heart of everything I do,” she shared. “I never want to lose the connection with my community.”
Throughout her career, she has consistently focused on being creative and respectful of her audience. Now, as she steps more fully into entrepreneurship, values like resilience and innovation guide her, inspiring her to create meaningful work instead of following the latest trends.
Ammara admits that when she was younger, self-doubt sometimes crept in. If she could go back to that moment and speak to her teenage self, she would remind her to believe in her own abilities and not overthink what others might say.
For her, anyone who becomes successful is bound to face challenges and criticism along the way. She believes the key is staying true to herself and working hard through those moments, seeing them not as setbacks but as the very experiences that make her into a stronger and better version of herself.
When she needs an extra push to keep going, Ammara looks outward, finding inspiration in other women who have created beauty and fashion brands from their passions. Watching their journeys has shown her that authenticity cannot be rushed. She now sees that it takes time, vision, and patience to create something lasting.
At the same time, she believes their success proves that launching a brand is about more than just releasing new products, and she carries that lesson with her as she prepares to build Narins Beauty from the ground up.
“It’s about creating a culture and a message that people can connect to,” she said.
Using Influence for Impact
Even with millions of followers and recognition at some of the highest levels of her industry, Ammara defines success in far more personal terms. For her, it is not about awards or numbers but about the impact her work has on people’s lives.
“If my work inspires someone to feel confident, to chase their dreams, then I’ve succeeded,” she shared. “Numbers can grow and change, but the human connection is what lasts.”
That sense of connection is what motivates her most. Over the years, she has heard from people whose lives have been touched by her story, whether they were enduring the devastation of war, navigating the uncertainty of migration, or facing their own personal struggles. Each person who reaches out reminds her that the content she creates carries weight far beyond someone’s phone screen.
“I feel a deep responsibility to keep going,” she said. “Their words remind me that our journey can inspire others to believe in their own strength.”
At the same time, she has never lost sight of the encouragement she receives from those closest to her. The constant love and support of her family and community, even through moments of hardship, have left one of the most lasting impacts on her life.
Influence, in Ammara’s eyes, is not just about visibility but about responsibility.
“I believe in using influence to not only inspire confidence but also to create real opportunities for the next generation,” she said.
She has become deeply committed to supporting refugees, having lived through the experience of starting over after her own family fled Syria. Education is another cause close to her heart, and she believes that every child deserves the resources and encouragement needed to pursue their dreams.
A Brand for the Future
In just over a decade, Narin Ammara has gone from a teenager posting videos for fun to one of the most popular Gen Z creators. Along the way, she has carried with her the independence, discipline, and honesty that were instilled in her from a young age.
Her creative energy and relentless drive have made her a role model for millions, demonstrating that it is possible to start with nothing and still achieve extraordinary success through vision and perseverance.
Ammara’s journey is proof that where someone begins does not dictate where they will end up. What matters most is the mindset and the determination to turn challenges into stepping stones for success.
From her first YouTube uploads to the upcoming launch of Narins Beauty, Ammara has proven that influence paired with purpose can spark change and nurture a connected community.
Now, as she enters her next chapter as a CEO, she is preparing herself to be a positive steward of the next generation. Her story continues to show that with creativity, heart, and passion, even the boldest ambitions can come to life.
This article was written in cooperation with LinkOceans Digital