Beauty
New on the shelf: A quality suitcase, a crunchy cracker, and Eden Fines’s brand
New products in Israel: RITZ crackers, Danone MULTI yogurt, a quality trolley suitcase by Rikuchet, Barilla pasta, Achla hummus, crispy Tivall schnitzel, and a new FIFI series by Eden Fines.
Black truffle and 2-second shampoo: 7 hair products that repair summer damage
Ruti Broudo makes a move no one saw coming
Limited beauty edition in honor of Hello Kitty’s 50th birthday
Inspiring initiative brings beauty to women in the north
For International Women’s Day: Hundreds of women in the North, including survivors and evacuees, will receive beauty treatments and care products through a special initiative.
Delta marks its next target: 20 Bath & Body Works stores in Germany
The Israeli company has secured the exclusive franchise to open Bath & Body Works stores in five European countries, starting with an online store and 20 locations in Germany.
Girls, no need to rush to Sephora: The big news for beauty lovers
Until now, the Factory 54 Group has brought over 150 international fashion brands to Israel. Now the group is set to expand into the beauty category, with 12 stores planned nationwide.
Afraid of the tsunami? Now is the time to eat, cuddle, love, and care
Strengthening serums, rich creams, and nourishing lip balms—here’s everything you need to know to get through winter with well-cared-for, glowing skin.
The 7 items we loved most this week
Trends come and go, but this heel will always stay relevant.
Top five hair oils & serums in Israel in 2025
The products reviewed this week are the best of the best at protecting, healing, and encouraging healthy hair. They were ranked for their application, shine, and hydrating properties.
The 2025 beauty revolution: What we've been waiting for is finally here
Factory 54 Group launches a new beauty retail chain with a NIS 90M investment, bringing the most selective skincare, makeup, and fragrance brands to Israel for the first time.
Factory 54 unveils multi-million Shekel beauty chain
Investing NIS 90M, the group will open 12 stores with top global beauty brands, including first-time entries to Israel and a flagship in Ramat Aviv.
The new skincare brand by Bar Refaeli: "The Jeans and T-Shirt" of the beauty world
Will you look like Bar Refaeli after using her skincare products? Unfortunately, the answer is no. Here’s everything you need to know about Bar Refaeli's new cosmetics brand.
Like Europe, just without the antisemitism: One-stop-shop beauty clinic
I found an island of tranquility in the heart of Tel Aviv: A clinic that brings together all beauty treatments in one place. A moment to rest amid the chaos and emerge renewed.
