When Paris Hilton, known for her extravagance, responds to Hollywood tabloids with the phrase “This is epic” when asked about the change in her face and what caused it, we should probably pay close attention to the devices she chooses to treat her skin.
The one that stole the heart of Hilton, heiress to the tourism empire, is none other than an Israeli invention – Geneo X, the new generation of the aesthetic treatment platform developed by the Israeli company Pollogen, part of Lumenis, which has taken over the Hollywood red carpet with its innovation.
Paris Hilton chose the most advanced technology for 2025 as someone who owns her private Sliving Spa in her Beverly Hills home, along with other devices and cosmetic procedures that she can use privately.
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But Paris is not the only one. Alongside her name appear tennis player Maria Sharapova and actress Lauren Cox, as well as many others who have turned Geneo treatments into a “must ritual” in their lives, especially before important events and cover shoots.
The one making sure to keep the biggest names close to her is none other than Keren Bartov, who has become the go-to beautician for Hollywood stars. Bartov, who has become a household name in Los Angeles and New York, offers with the Israeli device the “Red Carpet Glow” treatments – the perfect preparation before the most glamorous events. When a star needs to look flawless on the red carpet, Bartov knows exactly what to activate.
Geneo X is a platform that combines four advanced technologies in one device:
OxyGeneo – the revolutionary technology based on the “Bohr effect,” a natural process in which CO₂ produced during the treatment increases blood flow and oxygen supply to the skin.
TriPollar RF – radio waves with four electrodes that heat the deeper skin layers in a controlled manner, stimulate collagen and elastin production, and improve skin elasticity. The result is firm and tightened skin without surgery.
ESA (Electric Skin Activation) – the major innovation in Geneo X, a technology developed exclusively by Pollogen. Gentle electrical pulses that mimic the skin’s natural biological currents, reactivate “sleeping” cells, and encourage regeneration processes.
Ultrasound – gentle sound waves that enhance skin permeability and allow deep absorption of active ingredients. The treatment lasts only 30–45 minutes, requires no downtime, and delivers visible results from the very first session.
From Israel to the world: 80 countries and counting
Geneo X is another innovative breakthrough, but definitely not the last in Pollogen’s success story. The company’s product line is already sold in more than 80 countries worldwide. Considered a global pioneer in the field of non-invasive aesthetics, the company continues to position Israel at the forefront of the international beauty industry.
In Israel, the exclusive import and distribution of Pollogen products is done by Alphamedix, owned by Ilan Karbasi and Orit Kaufman, which also imports additional leading brands in the field of medical aesthetics.