Brand news: An Italian Hanukkah, Japanese bubbles, and a pink comeback

The fashion house Maskit is launching for the first time a men’s/unisex collection, in collaboration with photographer Shay Franco, one of the most prominent in the local fashion industry, who works in Israel and abroad and is known for his artistic, sensitive, and meticulous style.

Franco, who has photographed Maskit’s collections for several seasons, crossed to the other side and designed a collection inspired by his personal–masculine, clean, and sharp clothing style, where every detail carries meaning and blends with the design identified with Sharon Tal — haute couture tailoring, meticulous attention to detail, uncompromising material quality, and the pursuit of timeless creation.

The collection features 12 items combining the world of photography with fashion and connecting precision, softness, and genderless aesthetics, including tailored suits, men’s shirts, T-shirts with prints and embroideries from Franco’s photography world, trench and bomber coats, and silk scarves with prints from his photos. On the garment labels are artistic photographs of Eden Pines and Nibar Madar, who gave their consent to include their image in the collection.

The luxury boutique Michal is launching a new collection from the premium jewelry brand Kismet by Milka by Turkish designer Milka Karaagacli Ince.

Over its 16 years, the brand has become internationally renowned, with flagship stores in London, Dubai, Turkey, and Cyprus, and a wide presence in Paris, New York, Madrid, and Tel Aviv. Alongside its 14K and 18K gold jewelry line, the brand has established itself as a global leader in Luxury Piercing with items meeting the standards of the American APP organization.

The brand receives extensive coverage in leading fashion magazines such as Vogue, Elle, Harper’s Bazaar, and WWD, and has gained customers thanks to its contemporary design language, dominant signature shapes, and collections that promote individuality and self-expression. The collections have been sold for several years at the Michal boutique in Kikar Hamedina, and the current campaign is led by Kate Moss.

Pnina Rosenblum, the woman and the brand, is launching a makeup collection called “Beauty That Touches Every Age,” declaring it a revolutionary series built on the understanding that beauty exists at every stage of life. The products suit all skin types, from youthful and fresh to mature skin needing a gentle and precise touch. The innovative formulas provide perfect coverage, comfort, and long-lasting wear.

Rosenblum previously had a makeup line; in the current comeback, the “Eye Touch” stars — a gel eyeliner and the powder that gives foundation-like coverage — former bestsellers. The powder is launched in three shades, and there is also a Blush & Shimmer quad palette; a four-shade eyeshadow palette; black mascara; concealer in 3 shades; lip gloss in two shades; and lipsticks in seven shades.

The luxury niche fragrance brand NISHANE, founded in Istanbul, is considered one of the most respected in the artistic perfume world. It draws inspiration from Istanbul’s cosmopolitan history — a meeting point of cultures, styles, and dreams — blending a rich past with a bold contemporary vision.

The brand’s scents express a unique approach to art, identity, and emotion, each told as an independent creation, part of the Shadow Play Trilogy through which the brand explores the moments between light and shadow, between seen and unseen.

The new fragrance, Meant to Be Seen, serves as an anchor of light, a quiet yet powerful reminder that your essence deserves to be heard, seen, and remembered — a declaration of quiet strength and inner radiance with notes of bergamot, violet, iris butter, muskalone, civet, sesame, sandalwood, ambratolide, and akigalawood.

SodaStream is launching, in collaboration with Japanese designer Naoto Fukasawa — one of the world leaders in industrial design — the Sodastream ensō®, a premium minimalist stainless-steel device with clean lines that upgrades any kitchen with its minimalist and elegant appearance. The device combines design with breakthrough technology.

It is made of polished stainless steel, with a dedicated metallic-finish bottle and a press-to-carbonate mechanism that makes it both functional and stylish. Every detail of the device, from the texture to user engineering, was meticulously planned to provide an uncompromising and stylish user experience. The matching bottle is suitable for use and carbonation in the device and is dishwasher-safe.

For the launch, a design competition will take place for the general public, featuring an online gallery where users can design the Sodastream ensō® device on artistic backgrounds using artificial intelligence, with artistic inspiration and personal interpretation.

Alongside a global trend of full-body deodorant — a trend that has gained momentum among millions of consumers in the global care market — the women’s deodorant brand Dove is launching in Israel a series of full-body deodorants to protect against odor throughout the day for the underarms, chest, thighs, back, and feet. The formula is gentle, dermatologically tested, suitable for sensitive skin, and contains 0% aluminum salts and ethanol alcohol. The deodorants leave no marks. The series includes 6 items in lavender–chamomile and raspberry–rose scents, available in spray, stick, and cream.

Crema is launching two new skincare products that provide hydration, nourishment, and softness to the skin, with formulas based on natural ingredients that absorb quickly and leave a feeling of comfort and calm throughout the day.

The products: A multi-purpose cream for body, face, and hands, containing 93% natural-origin ingredients, vitamin E, shea butter, jojoba oil, and aloe vera extract; and a body butter containing 97% natural-origin ingredients, enriched with a murumuru and shea butter complex + vitamin E. Both are vegan, dermatologically tested, free of phthalates and parabens, and not tested on animals.

The Biscotti chain is launching a doughnut collection inspired by Italian desserts that have become classics. For Hanukkah, the chain’s pastry chef Rossella Yona turned the desserts into spectacular and delicious creations. The collection is accompanied by the phrase Il dolce far niente — an Italian saying celebrating the sweetness of simplicity. Each doughnut is a celebration of flavors and textures with an Italian touch.

The highlight is a collaboration between Biscotti and the coffee brand NESCAFÉ taster’s choice, led by culinary innovator Nadav Bornstein. The result: Tiramisu — the classic Italian dessert enjoying a renewed boom with TikTok-breaking variations — enters the Hanukkah doughnut, with velvety coffee cream, as well as mille-feuille, addictive gelato, and the unique tartufo.

Among the doughnuts: The Tiramisu-doughnut — filled with NESCAFÉ taster’s choice coffee cream, white-chocolate ganache, rich mascarpone cream, and a coffee-soaked truffle; Tartufo — chocolate cream, milk-chocolate coating, Chantilly cream, and chocolate truffles; Pezziola — salted caramel cream, Kinder ganache, and a coated Kinder wafer sandwich; Mille-feuille — strawberry cream, crispy ruby-chocolate coating, Chantilly cream, caramelized puff pastry; Pistachio Gelato — pistachio cream, pistachio ganache, pastry cream, a crunchy cookie, and pistachio; Maritozzi taster’s choice — Italian brioche pastry filled with NESCAFÉ taster’s choice coffee cream. Each doughnut is created with love and quality ingredients to ensure a unique taste experience.

To bring the Israeli audience closer to an authentic experience of the TABASCO® hot pepper brand, the brand and the delivery/market app “Meshloha” are launching a sizzling collaboration — a super-spicy pop-up shop on the app, offering rare products not found on supermarket shelves, 5 special kits, and the new squeezable bottle series made from recycled plastic as part of the brand’s commitment to innovation and environmental preservation.

The kits: Hot Tabasco Stand — a reusable designed metal stand with two classic 60ml TABASCO® bottles — Original Red and Green Jalapeño; Fantastic Four — a kit of “the four hot stars”: Original Red, Garlic, Habanero, and Scorpion, 60ml each; Hot Spot — a kit with the three new squeezable bottles in Sriracha, Sweet-Hot, and Buffalo flavors, 6 mini-Tabascos and two 60ml bottles of Habanero and Chipotle; Fire in a Box — a large kit with 3 new squeezable bottles — Sriracha, Sweet-Hot, and Buffalo, 5 bottles of Original Red, Garlic, Habanero, Scorpion, and Chipotle, 6 mini-Tabascos, a premium metal kitchen stand, and a branded chef’s apron; Tabasco Classic — a 3.8-liter gallon of TABASCO® Original Red, an oversized version for fans of the iconic flavor, along with various other flavors and bottles.

After nearly a decade in the savory spread category, the spread brand Alalechem is expanding the category boundaries and launching for the first time a sweet spread line with two original developments.

Shokobuten spread — an exclusive development combining rich chocolate flavors and salty peanut butter; the result is a balanced and indulgent sweet-savory experience turning any slice of bread, toast, or cracker into a small perfect dessert. And Petit-Beurre spread, born from the idea that if everyone likes to spread something sweet on Petit-Beurre biscuits, why not spread Petit-Beurre spread? After four years of development, testing, and tasting, a nostalgic-flavored, innovative-textured spread was created. The concept and production process are patent-protected, currently undergoing registration in the EU and North America.

On the product packaging are original children’s poems written by Ziv Sherman, CEO and owner of Alalechem who chose to commemorate the memory of his parents and the flavors of his childhood.

Strauss is expanding the chilled-food category in Israel and launching Fresca, a series of fresh pasta produced using a traditional Italian method, offering Israeli consumers high-quality, fresh, accessible Italian pasta that is ready in just four minutes.

The series includes two types of classic wide pasta — pappardelle and fettuccine — based on an authentic recipe containing two high-quality flour types, water, and eggs. The pasta is rich, with perfect texture and Italian taste.

Osem-Nestlé is expanding its Fitness product range and entering the granola-bar segment with the launch of a series of extra-crispy Fitness Granola Bars with whole grains as the first ingredient, available in dark chocolate, cranberry, and honey flavors. Each bar comes in an individual package.

As part of the On-The-Go trend, Osem-Nestlé is launching for the first time Petit Beurre Pinuki Choco in an individual package of two Petit Beurre cookies, each containing a pair of crispy biscuits with chocolate-flavored cream between them.

Also from Osem-Nestlé: A special edition of two iconic products — Argaliot and Home Cake — this time with a delightful twist: A rich and sweet maple-flavored filling, a limited edition born from consumers’ love for classics that have accompanied Israeli families for many years.