Makeup
Limited edition makeup inspired by The Simpsons
The makeup brand NYX is launching a limited edition inspired by the Simpson family with a colorful and playful design for its flagship products.
New mascara that promises dramatic length
A primer serum that promises makeup that lasts for 24 hours
Brand news: When Europe arrives in Israel and everything you need for Passover
Gucci unveils new fragrance: From floral celebration to feminine elegance
New product launches for summer 2024 include refreshing fruit juices, long-lasting makeup, and innovative skincare products. Discover the latest must-haves on the shelf!
It's not too late: Tu B'Av gifts we'd love for ourselves
This Tu B'Av, we're focusing on gifts we'd buy for ourselves. On the list: an aromatic perfume, exotic body oil, a fabulous travel kit, and a few other favorites we simply adore.
Kylie Jenner and Neta Alchimister launch the race for the perfect tan
Jenner introduces revolutionary 12-hour coverage makeup, while Alchimister offers a gradual self-tanning serum. Plus: Refreshing innovations in cosmetics and skincare for summer 2024.
The secret to the perfect jeans is to take one size up
Adidas & Sporty & Rich collaboration, organic cotton underwear, natural pigment lipstick at a laughable price, and denim Bermuda shorts that are best one size up. Here are 7 items that made our week.
The new travel secret: The brush that will save your hair on any flight
A portable hairbrush, a gel bronzer for a natural tan, "firework" mascara for a powerful look, and mango-flavored Tic Tacs: we've discovered the products that will make your summer perfect.
The product that meets your skin's specific needs
It can reduce pore visibility, blur redness, hydrate the skin, add radiance, balance oily appearance, and more. But what exactly is a primer?
Do you know the secret to perfect makeup? Now it also protects your skin
Smashbox's new generation of primers: Enhancing makeup and skin protection
First in Israel: Robotic station for makeup and skincare product matching and sales
The international makeup and skincare brand IL MAKIAGE has launched the first robotic station in Israel that can automatically match and sell makeup and skincare products.
Summer makeup 2024: 5 hot trends for the season
Get ready for a refreshing summer with all the latest trends, products, and deals. Ready to book your flight?
Simply wow: Yves Saint Laurent's iconic lipstick collection gets stunning new shades
Discover new offerings from Laline's skincare, IL MAKIAGE's eyeshadow, Wissotzky's chai collection, HOKA's latest running shoe, KidiWatch's kids' smartwatch, and SACARA's new makeup line.
