Makeup
Limited edition makeup inspired by The Simpsons
The makeup brand NYX is launching a limited edition inspired by the Simpson family with a colorful and playful design for its flagship products.
New mascara that promises dramatic length
A primer serum that promises makeup that lasts for 24 hours
Brand news: When Europe arrives in Israel and everything you need for Passover
For the first time ever: Maybelline chooses Frida Uziel for campaign
The social media star will lead Maybelline New York's digital campaign, her first beauty campaign, launching next month. "Makeup lets us choose who we want to be and unleash our imagination."
Best highlighters of 2024 in Israel
The following products were ranked by their shade options, application, and overall appearance.
Rivka Bodenheim: Getting Jerusalem’s brides and grooms ready for their big day
Jerusalemite of the week: Brides and grooms alike want to look their best, and makeup artists like Rivka Bodenheim help them do just that.
We tried Dolce & Gabbana’s new makeup collection
The luxury Italian brand presents a new collection of 11 premium products, featuring natural ingredients and timeless Italian tradition.
Private booths and exclusive products: Cosmetics brand opens store
With an investment of over NIS 1M, the new Ofer Ramat Aviv store features private makeup booths, advanced matching technology, exclusive products, and 3D-printed design.
The legendary Italian beauty brand lands in Israel
Dolce & Gabbana's iconic makeup collection debuts in stores nationwide.
New on the shelf: Fresh products for nostalgic flavors and sustainable home solutions
Indulge in nostalgic flavors with Bazooka-flavored chocolate milk, vegan sorbets, and stylish home storage options crafted from recycled materials.
Secret November sales revealed: Premium beauty for budget prices
November unveils massive beauty deals with discounts of 20% to 90% on makeup, skincare, and hair products, making it the perfect time to elevate your routine with luxury items at unmissable prices.
SACARA expands: Opens third branch in Beersheba
The new 140-square-meter store follows SACARA's latest concept, offering a wide range of cosmetics and skincare products. CEO Itay Zamir: "We continue to make the brand accessible to all consumers."
Artichoke fights cellulite: From kitchen staple to skincare star
New in stores: L'Occitane's revolutionary detox series for firming the body • Maybelline’s long-lasting eyebrow gel and new ice cream flavors • Latest launches in beauty, makeup, and culinary trends.
