Makeup

Limited edition makeup inspired by The Simpsons

The makeup brand NYX is launching a limited edition inspired by the Simpson family with a colorful and playful design for its flagship products.

NYX
L'Oréal Paris

New mascara that promises dramatic length

Maybelline New York's Grippy Primer Serum

A primer serum that promises makeup that lasts for 24 hours

A museum of fashion

Brand news: When Europe arrives in Israel and everything you need for Passover


A Chinese woman found out the hard way what happens when you don’t remove makeup for 22 years

For over two decades, Gao only washed her face with water and applied another layer of foundation. The result? Swollen, red skin—and deep regret.

 For 22 years, she refused to properly remove her makeup

Brand news: The latest in Savyon revealed

Preserving a 100-year tradition, an exciting collaboration and a cool pop-up, Stitch's comeback, a velvet-touch series, the returning fair, and some more brand news you got to read.

 Ray-Ban

Brand news: The Korean coffee blowing up online is coming to Israel

The stylish brand inviting you to a vacation in Capri, the upgraded beauty product, the mezuzah born in tribute to the country, and more new products we think you'd like.

 Italian summer

Brand news: From the tennis courts in Paris to the wardrobe

Scents of the bath, the mascara that breaks the rules, the winning classic, hot bridal gowns, innovative perfumes, premium strollers for children, and more new products.

 Lacoste Under the Sun

Study reveals previously unknown ancient makeup recipe from Iranian tomb

Scientific study identifies unique kohl recipe from 9th century BCE.


Makeup and Skincare Tips for Israel's Hot and Dry Climate

 Woman with sun-kissed skin and wavy hair gazing into the distance during golden hour.

"Freeze your foundation" – the most surprising tips from Bobbi Brown's makeup artist

The lead makeup artist and trainer for Bobbi Brown Israel reveals his secret summer makeup tips: Why you should mix serum with foundation, and how to handle the Israeli humidity.

 Idan Bar Shalit

Brand news: Ocean-inspired jewelry and fun cakes for Shavuot

When saffron wraps the body in sensuality, sea-inspired jewelry, a brand launching new eyeshadows, sun protection for the skin, what to take to the beach, the magic stick, and more new products.

 Pandora

This innovation by Maya Kayy will make your summer

Careline’s new makeup is a particularly pleasant surprise: A thin liquid foundation that disappears on the skin, yet provides even and impressive coverage.

 Careline

Dreamy skin, intoxicating scent, and perfect hair: The ultimate guide for beauty addicts

The beauty world is constantly evolving, and this time it's bringing a host of must-have products. So, what’s worth checking out?

 Collection of make up products displayed on the table