Makeup
Limited edition makeup inspired by The Simpsons
The makeup brand NYX is launching a limited edition inspired by the Simpson family with a colorful and playful design for its flagship products.
New mascara that promises dramatic length
A primer serum that promises makeup that lasts for 24 hours
Brand news: When Europe arrives in Israel and everything you need for Passover
A Chinese woman found out the hard way what happens when you don’t remove makeup for 22 years
For over two decades, Gao only washed her face with water and applied another layer of foundation. The result? Swollen, red skin—and deep regret.
Brand news: The latest in Savyon revealed
Preserving a 100-year tradition, an exciting collaboration and a cool pop-up, Stitch's comeback, a velvet-touch series, the returning fair, and some more brand news you got to read.
Brand news: The Korean coffee blowing up online is coming to Israel
The stylish brand inviting you to a vacation in Capri, the upgraded beauty product, the mezuzah born in tribute to the country, and more new products we think you'd like.
Brand news: From the tennis courts in Paris to the wardrobe
Scents of the bath, the mascara that breaks the rules, the winning classic, hot bridal gowns, innovative perfumes, premium strollers for children, and more new products.
Study reveals previously unknown ancient makeup recipe from Iranian tomb
Scientific study identifies unique kohl recipe from 9th century BCE.
Makeup and Skincare Tips for Israel's Hot and Dry Climate
"Freeze your foundation" – the most surprising tips from Bobbi Brown's makeup artist
The lead makeup artist and trainer for Bobbi Brown Israel reveals his secret summer makeup tips: Why you should mix serum with foundation, and how to handle the Israeli humidity.
Brand news: Ocean-inspired jewelry and fun cakes for Shavuot
When saffron wraps the body in sensuality, sea-inspired jewelry, a brand launching new eyeshadows, sun protection for the skin, what to take to the beach, the magic stick, and more new products.
This innovation by Maya Kayy will make your summer
Careline’s new makeup is a particularly pleasant surprise: A thin liquid foundation that disappears on the skin, yet provides even and impressive coverage.
Dreamy skin, intoxicating scent, and perfect hair: The ultimate guide for beauty addicts
The beauty world is constantly evolving, and this time it's bringing a host of must-have products. So, what’s worth checking out?