Makeup

Limited edition makeup inspired by The Simpsons

The makeup brand NYX is launching a limited edition inspired by the Simpson family with a colorful and playful design for its flagship products.

NYX
L'Oréal Paris

New mascara that promises dramatic length

Maybelline New York's Grippy Primer Serum

A primer serum that promises makeup that lasts for 24 hours

A museum of fashion

Brand news: When Europe arrives in Israel and everything you need for Passover


New summer products that promise to infuse your body and soul

Tune in on this refreshing journey.

 Clinique Pink Honey.

Affordable beauty in luxury territory: Beautycare chain arrives in the center

Beautycare, a leading and long-standing low-cost beauty and cosmetics chain in Israel, opens its 27th store in Ramat Gan's Bialik Mall, investing approximately NIS 1.5 million.


Maya Kay's oil or Anne Zivie's clay? Influencers' beauty products reviewed

We tested celebrity, social media personalities, and influencers' lines and came back with recommendations.


Perfect eyewear and confidence-boosting concealer

Magic concealer, scandalous perfumes, branded glasses, green tea for the face, radiance serum, lingerie tops, perfect pasta for Shavuot, blintzes everyone will love, and ice cream everyone will lick.


Kylie Jenner makeup kit: New products you must know about

A portable home device for pain relief, a hair dryer with a brush from BAYBYLISS, a series of juicy and spicy sausages from Yechiam, and other new products worth checking out.


Top five shampoos in Israel 2024

Here are this year’s top shampoos in Israel, ranked based on application, feel of the hair when it’s dry, and scent.

 A PERSON uses soap on their hair.

Neta Alchimister launches: How to create a soft and unforgettable glow for the event season

Businesswoman, entrepreneur, and model Neta Alchimister, along with Lilit Cosmetics, unveils a perfect highlighter collection for the upcoming wedding season. We've got all the details.


Mishel Gerzig's perfect set and a dazzling diamond necklace

A high-end version of the classic tie necklace, baby pink sandals that make chunky shoes refined, and the lipstick that enhances your natural lip color—here are the 7 items we loved this week.


New global patent to safeguard tefillin securely

Discover the latest innovation ensuring optimal tefillin preservation with enhanced convenience and comfort.


Rihanna unveils daring look in sexy dress at brand launch event

The 36-year-old billionaire singer, donned a sand-colored tube dress with a deep neckline at the launch event for her makeup brand, Fenty Beauty, in Los Angeles.