Makeup
Limited edition makeup inspired by The Simpsons
The makeup brand NYX is launching a limited edition inspired by the Simpson family with a colorful and playful design for its flagship products.
New mascara that promises dramatic length
A primer serum that promises makeup that lasts for 24 hours
Brand news: When Europe arrives in Israel and everything you need for Passover
M.A.C's new serum-based foundation: The game-changer in skincare and makeup
This innovative foundation, combining M.A.C's makeup expertise with skincare benefits, promises firmer, smoother, and healthier skin.
Lancôme’s new makeup promises a natural finish
Lancôme launches a lightweight foundation with an innovative formula for an effortless look. The new formula combines skincare ingredients with long-lasting coverage.
Chanel mascara, Shiseido serum: 6 products that actually work
Despite the toll on our wallets, this time we are optimistic, positive, and only singing praises.
Perfect concealer discovered for NIS 50: New product reviews
We tried the latest releases from brands like Kylie, M.A.C., Estée Lauder, and more. Here are four standout products that earned our "winning product" rating.
Brown mascara Is back: 80s revival with a twist
This holiday season, we’ve handpicked standout products: a perfect lipstick, affordable hair care, an outstanding concealer, a shared fragrance, and a unique mascara.
Luxury brands innovate: From skincare to home décor
Dive into the world of skincare, fragrance, hair care, and home design with these innovative brands, offering a touch of luxury and style.
Kylie Jenner debuts fragrance alongside new makeup products
Kylie Jenner expands her beauty empire with new product launches, highlighting her debut fragrance.
Shopping with a summer twist: Pinky blush, chic straw bag, and colorful swimsuit
Dive into summer with our top 7 picks for the season. Discover an Anine Bing straw bag, a new shade from Alo Yoga, a must-see swimsuit, and more, including a vacation-scented sunscreen.
Brand news: Ocean-inspired jewelry and Parisian boutique in Tel Aviv
A Parisian beauty experience, ocean-inspired jewelry, a tutu-inspired fragrance, perfect mascara, revolutionary eyeliner, and much more!
Great news for makeup (and TikTok) enthusiasts: Super-Pharm launches PiXi in Israel
Super-Pharm launches the makeup category of the London-based beauty brand PiXi in Israel for the first time, featuring a trendy blush series with a convenient creamy stick texture.
